Creating Consistent Brand Experiences Across Platforms

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Hello, hello, hello, and welcome back.

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This is a Solo Dolo episode.

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Now, the past two episodes,

I had two amazing guests.

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I had Daisy Jones Brown of Brown

Sugar Wellness, and I also had

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Stacey Reed of Zell Marketing.

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And They gave you some amazing

tools and gems that you can take in

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your business as you are fostering

that big girl and big boy business.

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Now, y'all, I'm gonna

be fully transparent.

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If you don't know, I have

a teen and a toddler and my

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toddler, she's two years old.

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She stayed at home with her grandmother,

which is my mother, until September

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when she finally got a spot in daycare.

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And my immune system has

been struggling ever since.

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These Tyler germs are trying to kill

me, and I am going to try my best to get

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through the entire episode, and for the

episodes to come until we all get a better

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immune system from all of the baby germs.

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That Doesn't sound like I'm about to

hack up a lung, so y'all bear with me.

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But in this episode, I wanted to , talk to

you a little bit about my business journey

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and how I have, changed my thought process

when it comes to being a thought leader.

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And there was an episode I did about

thought leadership and thought leadership

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it's a new way to be seen in your

business, and number one, it's a new

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way to build profit and authority.

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It's not new, but it's a better way.

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Gone are the days, at least I hope, where

you see these, see business owners, you

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see coaches, and they're taking pictures

on the runway with a private jet, and

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they're like, here, look at my life.

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Here's a day in the life of me going

to run and spending one hour at

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the gym and then juicing and then

playing around and doing my makeup.

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You never really see them do any work.

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So it's more of like an influencer

than actual thought leader.

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But I started noticing it

more when COVID kicked off.

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So in 2020, you know, everybody knows

the world was in shambles and COVID

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kicked off and during 2020, I did not

have A consistent amount of clients

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people wasn't really buying stuff because

we didn't know what was happening.

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I didn't have a consistent way of

I Didn't have a consistent way of

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marketing nor did I have a consistent

or a strat consistent way or a

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strategy to even Generate more clients.

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I was definitely posted and praying and

I wasn't Thinking about it strategically.

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I was just throwing shit out there.

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I'm not even gonna lie to you.

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So in 2020, when I had that lull

in my business, that 5k revenue

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for the year, it was terrible.

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Y'all, , . I probably spent more

operating costs in: 2020

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did in generating funds in 2020.

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And that's just the guy, honest truth.

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But during that downtime,

I didn't stop learning.

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What I did was I would

create mock ups of products.

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I would create a business, a pretend

business, and then I would create

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a package design, what their social

media posts would look like, what

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their website homepage would look like.

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Understand how people are getting

from point A to point B and embracing

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everything that comes along with having

a brand and embracing, understanding the

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things that come along with having a brand

and helping my clients create experiences

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for their customers that look the same,

um, From social media, whether you meet

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them on social media, you meet them on

a damn podcast, you meet them in person.

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It's all the damn same.

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And I did not know that during that

downtime, me taking that time to, I

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wouldn't say perfect cause perfect

is that's kind of far fetched, but

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I took the time to understand and to.

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Elevate my craft and to expand.

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That would be the best word.

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Come on words.

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Took the time to expand what I knew how

to do and how I'm able to help my clients.

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Now, let's fast forward it now to 2023.

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We're almost at 2024.

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And I've been doing

this thing for a while.

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I've been.

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Focusing on web design at one point I had

if you've been listening if you listen to

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season one I'm more than the brand I was

like, I'm doing it all I'm doing I'm gonna

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do the websites I'm gonna do the branding.

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I'm gonna do the logos, but

I won't I won't touch copy.

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This is not my calling but As I started

building and started getting more

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intentional and understanding what exactly

it is that lights me the hell up and what

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exactly I bring to the table, I learned

that it's not just designing a website.

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It's way deeper than that.

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And I know people are like,

I go deep with my clients.

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Everybody says that.

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But my go deep is in a different way.

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Yes, I care that your website is pretty.

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And I don't want to give you

something that's ugly cause I'm not

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putting my name on some ugly shit.

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I'm not gonna lie to you.

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But I do want to create

a customer experience.

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Not just a website.

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So, when I talk about that customer

experience and what I've been able to

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do with my clients, is I saw one of

them post that we had a call, so we do

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these monthly calls with me and the rest

of the people on the team, and we all

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bring our little pieces of the puzzle.

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So you have a copywriter on the team,

you have like email marketing copywriter

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person, and then you have the VA.

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And you have me that's in charge of the

web and SEO and analytics and seeing how,

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and then we put all the pieces together.

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So we were seeing that the

marketing was marketing.

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Like Stacey, if you listened to

the last episode with Stacey,

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marketing is only a piece of it.

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Once we got people to the website, they

were not filling out the application.

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Was it beautifully designed?

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Yes.

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But it was too many damn questions.

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So when asked my opinion, I said that.

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, it's too long.

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It's too many questions.

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Nobody want to answer that.

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And, so we brainstorm ways, how

do we get people, because we

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know the marketing is working.

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Once they get into the website portion

of the user experience, the client

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experience, we don't want to lose them.

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So , the owner was saying that

she has a quiz, and that the quiz

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does help her understand what

package that the people need.

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And then we said, well, how about we

do this, make the quiz the application

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because it's interactive, it's fun.

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And people don't feel like

they're really applying.

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That is the surefire way to get

more completed applications.

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In a matter of 30 days, when you combine

the marketing efforts and getting

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people to the website, she went from

a 2 percent conversion to a 50 to 80

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percent conversion rate off of changing

the application from a form to a quiz.

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And I say all that to say, because

as I lean into what web design

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is for me, it's more than that.

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It's more than a brand.

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It's more than a website.

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It is a customer experience that

Fearsified is creating for our clients.

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No matter what part.

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Of what avenue, what road they take

to get to your website or what road

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they take to purchase your products.

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We want to make sure that they

don't drop off in the middle or

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get lost somewhere in the middle.

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I'm currently, here's another example.

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I'm currently working with another client

who we're creating a customer experience.

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Her, through her website, by the

use of interactive videos, she has

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the data that shows that people

like to interact with her videos.

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She's very good on video.

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So we're going to take that piece, that

piece of marketing and incorporate,

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one, incorporate into her website.

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She sells a product.

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So I said.

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As a part of your tech stack and as a

part of this customer experience that

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we are creating, we need QR codes that

people can scan because every product

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that you sell, it's not coming direct.

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She has some of the products in a,

in a gym, so they're not always.

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ordering from her site, but

sometimes they're picking it out,

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picking it up out of the gym.

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Those in person customers need to be able

to have similar customer experience as

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those that are ordering from the website.

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So instead, let's do it this way.

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When they buy your product

in the gym, have a QR code.

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People love you on video.

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Do an interactive video

and then it shows them.

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What the next step is for those that

purchase on the website because you ask

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for their email, not the email, because

you ask for their phone number, text

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them the link to the same video that the

in person Clients are getting because

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that way they're entering at different

parts, but they're meet those paths.

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So that customer experience that we are

creating is all leading to the same thing.

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It's all leading to the same place.

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So they have different entry

points, but they're getting the

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same experience and they are getting

the information that they need.

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that's where I'm seeing

myself as a business owner.

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And that's where I see how

thought leadership works for me.

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and I know we did a whole episode

on thought leadership, but I just

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thought it was important for me to

tell you guys that it's not just.

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You need to be a thought leader bit

my I myself I'm leaning more into my

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thought leadership also now the main

point of this episode is That we talked

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about the visibility trifecta in another

episode which is SEO leveraging your SEO

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leveraging your network and leveraging

your social media and I I talked to

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it, I talked about it as a way to be

seen, but not only is it a way to be

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seen, but it is a way for people to

enter into your business ecosystem.

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So I, I just briefly discussed

these paths for these clients,

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but where are they coming from?

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When you're thinking about your

website and your user experience,

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think about each path and it

could be a piece of the trifecta.

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Each path that people are

taking to get to where you are

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and what does that look like?

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Where are they going to fall off at?

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Where can you make it better?

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And what do you need to add to your

website, to your brand, to your data?

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Cause I love data.

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What is the data telling you there is

a gap or a shortfall where you can keep

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carrying these people to the end point of

whatever your service or your product is.

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That's what I want to

leave you with today.

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Yes, the visibility trifecta is a way

to get more visible but it's also a

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entry point to your business ecosystem

where you have to be intentional and

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strategic About what vehicle is going to

get them to the point of making a sale.

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That's all I have today.

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You guys, thank you for tuning in and

I'm excited for the upcoming episodes.

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I'm, I will be doing a episode with

someone that I love and adore, and I

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can't wait for you guys to hear it.

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I'll see you next week.