Creating Consistent Brand Experiences Across Platforms
In this podcast episode, Lindsay discusses her business journey and how she transitioned to become a thought leader. She reflects on the challenges she faced in 2020 and how she used that downtime to learn and improve her skills. She emphasizes the importance of creating a customer experience, rather than just a pretty website, and shares her passion for helping clients in a deep and meaningful way.
This episode previews the trajectory of Fierceified Creative and consulting and what to expect when working with us.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Transcript
Hello, hello, hello, and welcome back.
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:This is a Solo Dolo episode.
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:Now, the past two episodes,
I had two amazing guests.
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:I had Daisy Jones Brown of Brown
Sugar Wellness, and I also had
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:Stacey Reed of Zell Marketing.
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:And They gave you some amazing
tools and gems that you can take in
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:your business as you are fostering
that big girl and big boy business.
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:Now, y'all, I'm gonna
be fully transparent.
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:If you don't know, I have
a teen and a toddler and my
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:toddler, she's two years old.
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:She stayed at home with her grandmother,
which is my mother, until September
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:when she finally got a spot in daycare.
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:And my immune system has
been struggling ever since.
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:These Tyler germs are trying to kill
me, and I am going to try my best to get
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:through the entire episode, and for the
episodes to come until we all get a better
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:immune system from all of the baby germs.
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:That Doesn't sound like I'm about to
hack up a lung, so y'all bear with me.
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:But in this episode, I wanted to , talk to
you a little bit about my business journey
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:and how I have, changed my thought process
when it comes to being a thought leader.
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:And there was an episode I did about
thought leadership and thought leadership
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:it's a new way to be seen in your
business, and number one, it's a new
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:way to build profit and authority.
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:It's not new, but it's a better way.
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:Gone are the days, at least I hope, where
you see these, see business owners, you
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:see coaches, and they're taking pictures
on the runway with a private jet, and
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:they're like, here, look at my life.
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:Here's a day in the life of me going
to run and spending one hour at
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:the gym and then juicing and then
playing around and doing my makeup.
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:You never really see them do any work.
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:So it's more of like an influencer
than actual thought leader.
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:But I started noticing it
more when COVID kicked off.
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:So in 2020, you know, everybody knows
the world was in shambles and COVID
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:kicked off and during 2020, I did not
have A consistent amount of clients
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:people wasn't really buying stuff because
we didn't know what was happening.
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:I didn't have a consistent way of
I Didn't have a consistent way of
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:marketing nor did I have a consistent
or a strat consistent way or a
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:strategy to even Generate more clients.
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:I was definitely posted and praying and
I wasn't Thinking about it strategically.
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:I was just throwing shit out there.
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:I'm not even gonna lie to you.
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:So in 2020, when I had that lull
in my business, that 5k revenue
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:for the year, it was terrible.
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:Y'all, , . I probably spent more
operating costs in:
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:did in generating funds in 2020.
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:And that's just the guy, honest truth.
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:But during that downtime,
I didn't stop learning.
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:What I did was I would
create mock ups of products.
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:I would create a business, a pretend
business, and then I would create
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:a package design, what their social
media posts would look like, what
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:their website homepage would look like.
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:Understand how people are getting
from point A to point B and embracing
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:everything that comes along with having
a brand and embracing, understanding the
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:things that come along with having a brand
and helping my clients create experiences
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:for their customers that look the same,
um, From social media, whether you meet
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:them on social media, you meet them on
a damn podcast, you meet them in person.
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:It's all the damn same.
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:And I did not know that during that
downtime, me taking that time to, I
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:wouldn't say perfect cause perfect
is that's kind of far fetched, but
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:I took the time to understand and to.
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:Elevate my craft and to expand.
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:That would be the best word.
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:Come on words.
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:Took the time to expand what I knew how
to do and how I'm able to help my clients.
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:Now, let's fast forward it now to 2023.
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:We're almost at 2024.
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:And I've been doing
this thing for a while.
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:I've been.
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:Focusing on web design at one point I had
if you've been listening if you listen to
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:season one I'm more than the brand I was
like, I'm doing it all I'm doing I'm gonna
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:do the websites I'm gonna do the branding.
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:I'm gonna do the logos, but
I won't I won't touch copy.
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:This is not my calling but As I started
building and started getting more
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:intentional and understanding what exactly
it is that lights me the hell up and what
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:exactly I bring to the table, I learned
that it's not just designing a website.
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:It's way deeper than that.
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:And I know people are like,
I go deep with my clients.
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:Everybody says that.
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:But my go deep is in a different way.
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:Yes, I care that your website is pretty.
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:And I don't want to give you
something that's ugly cause I'm not
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:putting my name on some ugly shit.
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:I'm not gonna lie to you.
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:But I do want to create
a customer experience.
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:Not just a website.
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:So, when I talk about that customer
experience and what I've been able to
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:do with my clients, is I saw one of
them post that we had a call, so we do
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:these monthly calls with me and the rest
of the people on the team, and we all
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:bring our little pieces of the puzzle.
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:So you have a copywriter on the team,
you have like email marketing copywriter
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:person, and then you have the VA.
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:And you have me that's in charge of the
web and SEO and analytics and seeing how,
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:and then we put all the pieces together.
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:So we were seeing that the
marketing was marketing.
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:Like Stacey, if you listened to
the last episode with Stacey,
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:marketing is only a piece of it.
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:Once we got people to the website, they
were not filling out the application.
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:Was it beautifully designed?
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:Yes.
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:But it was too many damn questions.
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:So when asked my opinion, I said that.
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:, it's too long.
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:It's too many questions.
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:Nobody want to answer that.
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:And, so we brainstorm ways, how
do we get people, because we
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:know the marketing is working.
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:Once they get into the website portion
of the user experience, the client
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:experience, we don't want to lose them.
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:So , the owner was saying that
she has a quiz, and that the quiz
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:does help her understand what
package that the people need.
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:And then we said, well, how about we
do this, make the quiz the application
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:because it's interactive, it's fun.
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:And people don't feel like
they're really applying.
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:That is the surefire way to get
more completed applications.
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:In a matter of 30 days, when you combine
the marketing efforts and getting
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:people to the website, she went from
a 2 percent conversion to a 50 to 80
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:percent conversion rate off of changing
the application from a form to a quiz.
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:And I say all that to say, because
as I lean into what web design
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:is for me, it's more than that.
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:It's more than a brand.
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:It's more than a website.
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:It is a customer experience that
Fearsified is creating for our clients.
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:No matter what part.
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:Of what avenue, what road they take
to get to your website or what road
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:they take to purchase your products.
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:We want to make sure that they
don't drop off in the middle or
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:get lost somewhere in the middle.
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:I'm currently, here's another example.
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:I'm currently working with another client
who we're creating a customer experience.
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:Her, through her website, by the
use of interactive videos, she has
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:the data that shows that people
like to interact with her videos.
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:She's very good on video.
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:So we're going to take that piece, that
piece of marketing and incorporate,
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:one, incorporate into her website.
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:She sells a product.
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:So I said.
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:As a part of your tech stack and as a
part of this customer experience that
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:we are creating, we need QR codes that
people can scan because every product
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:that you sell, it's not coming direct.
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:She has some of the products in a,
in a gym, so they're not always.
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:ordering from her site, but
sometimes they're picking it out,
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:picking it up out of the gym.
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:Those in person customers need to be able
to have similar customer experience as
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:those that are ordering from the website.
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:So instead, let's do it this way.
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:When they buy your product
in the gym, have a QR code.
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:People love you on video.
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:Do an interactive video
and then it shows them.
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:What the next step is for those that
purchase on the website because you ask
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:for their email, not the email, because
you ask for their phone number, text
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:them the link to the same video that the
in person Clients are getting because
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:that way they're entering at different
parts, but they're meet those paths.
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:So that customer experience that we are
creating is all leading to the same thing.
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:It's all leading to the same place.
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:So they have different entry
points, but they're getting the
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:same experience and they are getting
the information that they need.
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:that's where I'm seeing
myself as a business owner.
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:And that's where I see how
thought leadership works for me.
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:and I know we did a whole episode
on thought leadership, but I just
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:thought it was important for me to
tell you guys that it's not just.
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:You need to be a thought leader bit
my I myself I'm leaning more into my
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:thought leadership also now the main
point of this episode is That we talked
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:about the visibility trifecta in another
episode which is SEO leveraging your SEO
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:leveraging your network and leveraging
your social media and I I talked to
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:it, I talked about it as a way to be
seen, but not only is it a way to be
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:seen, but it is a way for people to
enter into your business ecosystem.
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:So I, I just briefly discussed
these paths for these clients,
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:but where are they coming from?
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:When you're thinking about your
website and your user experience,
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:think about each path and it
could be a piece of the trifecta.
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:Each path that people are
taking to get to where you are
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:and what does that look like?
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:Where are they going to fall off at?
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:Where can you make it better?
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:And what do you need to add to your
website, to your brand, to your data?
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:Cause I love data.
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:What is the data telling you there is
a gap or a shortfall where you can keep
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:carrying these people to the end point of
whatever your service or your product is.
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:That's what I want to
leave you with today.
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:Yes, the visibility trifecta is a way
to get more visible but it's also a
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:entry point to your business ecosystem
where you have to be intentional and
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:strategic About what vehicle is going to
get them to the point of making a sale.
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:That's all I have today.
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:You guys, thank you for tuning in and
I'm excited for the upcoming episodes.
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:I'm, I will be doing a episode with
someone that I love and adore, and I
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:can't wait for you guys to hear it.
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:I'll see you next week.
