G-BL3EFTJYML Creating Value Your Customers Crave - More Than A Brand: CX Podcast

Episode 2

full

Published on:

13th Feb 2026

Creating Value Your Customers Crave

In this episode of More Than a Brand, Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, explores the importance of aligning product offerings with customer needs. She discusses the pitfalls creative CEOs face when they launch products without customer input and emphasizes the need for strategic timing and capacity in launching new initiatives. Lindsay shares insights on predicting customer journeys and ensuring each touchpoint in the business ecosystem delivers a seamless experience. This episode is a must-listen for scaling founders who want to transform from being the bottleneck to the architect of exceptional customer experiences.

00:00 Introduction to More Than a Brand Podcast

00:48 Challenges Faced by Creative CEOs

01:56 The Importance of Customer Feedback

03:28 Timing and Capacity in Business Decisions

05:04 Predicting Customer Journeys

07:01 Final Thoughts and Advice

09:14 Conclusion and Social Media Links

Learn more: https://fierceified.agency/

Mentioned in this episode:

Learn about Flowtribe

FlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

All Episodes Previous Episode

Listen for free

RSS Feed Apple Podcasts Spotify Pocket Casts

About the Podcast

More Than A Brand: CX Podcast

Creating an experience that your customers never want to leave.

The "People's CXO" for scaling founders ready to stop being the bottleneck.

You’ve built a fierce brand and cleared the six-figure mark—now comes the hard part. As your business scales, the manual "duct-tape" systems that got you here are starting to red-line. Every new lead feels like a threat to your schedule, and revenue is leaking through the gaps in your customer journey.

Welcome to More Than a Brand, hosted by Lindsay Tramel-Jones, the People’s CXO and the CEO of Fierceified Creative & Consulting. This isn’t a podcast about "vibes" or vague marketing ideas. This is a masterclass in Customer Experience (CX) Engineering.

Each episode, we strip away the manual hustle and dive into the proprietary RISE Method—Research, Innovate, Strategize, and Evolve—to help you build a business that can hold 10x the volume without 10x the effort. We move past surface-level customer service and into the deep work of Infrastructure Integrity, where we turn your brilliant visions into documented, automated, and soul-backed systems.

We explore:

The Diagnostic MRI: Using data and FlowLab to find exactly where your journey is breaking.

Systemic Command: How to move from execution to observation, leading a machine that delivers your promise while you sleep.

The Rituals of Retention: Engineering loyalty so powerful that your customers never want to leave.

If you’re ready to stop patching processes and start engineering flow, you’re in the right place. You’ve already done the hard part by building the vision; now, let’s build the machine.

Stop being the engine. Become the architect. This is More Than a Brand.

About your host

Lindsay Tramel-Jones