Embracing Offline Opportunities for Business Growth
In this episode, Lindsay reflects on the challenges and changes she's experienced in her business. She discusses the reliance on digital communication, particularly in meetings, and shares a funny anecdote about imagining a fake audience member named Carol. Lindsay then talks about receiving a client referral and being surprised when the client asks to pay by check instead of online. This leads to a realization about the need to think outside of traditional methods of doing business in the digital age.
If you are not confident in acquiring clients through social media or how to incorporate social media in your marketing efforts this episode is for you.
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Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Transcript
Hello, hello, hello
and welcome back y'all.
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:This has been a roller coaster of a
season and It has been so many things
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:happening inside and outside business
that has pushed me to start thinking
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:differently and feeling like sometimes I'm
in uncharted territory and I'm going to
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:give you an example of that but you know
I have to give you a little backstory.
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:So I do a lot of meetings in my nine
to five like a lot and most of them are
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:over teams or I send a lot of emails.
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:And a lot of times because I'm
over teams and mind you, my camera
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:is never on because I find myself
looking at the imaginary camera.
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:Does anybody else do that?
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:And I'm asking you like, you can
answer me, but you can put it, you
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:can send me a message and let me know.
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:But I find myself looking at the
imaginary camera a lot and my work
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:bestie found a video of this lady.
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:Who has a fake audience taped to the side
of the wall at her desk And the audience
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:has people making different faces And this
one odd fake audience persona that she
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:points out is one that she calls carol And
carol is an older lady and she is Making
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:a face like, I know you fucking lying.
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:So in my head, when I'm in these meetings,
I look at Carol a lot and Carol looks
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:at me and I get back into the meeting.
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:So in my business, I was referred and
I am so thankful for all the referrals
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:that I get, but somebody referred me to a
client and she's the sweetest lady ever.
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:And she asked, could she send
me instead of paying online.
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:At this point I looked at
Carol cause no one has ever
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:asked me, could I send a check?
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:Could they send me a check?
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:And, um, I had to gather myself and
think there are more ways to do business
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:than what we traditionally think
because we have become so dependent on
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:On digital spaces and the, especially
with AI and digital means of acquiring
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:clients that we often overlook that
there's another way to do things.
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:So the lady, she sent me the check.
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:She even printed out the
contract, signed it and sent it.
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:I'm signing it today and
sending it back to her.
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:So she making a copy
and sending her a copy.
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:And, . It has just been an adventure
so far, but it's also one forced me
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:to slow down and to start honing in on
different ways to, , bring visibility
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:to your business, bring visibility
to your customer experience, and
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:just enter getting people into your
business ecosystem in ways that doesn't
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:necessarily require a digital platform.
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:So.
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:we talk about the visibility, trifecta,
and one of the ways is your network
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:and usually people hone in on your,
, network for us, like your LinkedIn
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:network or your social media network.
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:But those in person networks are a way to
get people into your business ecosystem.
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:In a different way to get people into your
business ecosystem without having to be
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:digitally savvy So what do I mean by that?
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:So as I was on the phone with this
client and we were talking she was
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:like, okay She's not comfortable
with, um, the digital space.
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:She's an older lady, so she hasn't
got to the point where she's
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:confident and comfortable with it.
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:So she was like, so what are
some ways that I can get people
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:to my website once we build it?
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:And I said, your chamber of
commerce, because believe it or not.
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:Those in person spaces, going to
the Chamber of Commerce, going
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:to local networking events.
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:There used to be a thing called
Thursday Therapies in Kansas
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:City, Missouri that I would go to.
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:I think it was like the fourth Thursday
of the month where you would meet
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:up with other wedding professionals.
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:And at this point in time, I was
offering um, invitation design.
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:But you would meet up with people.
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:And get people into
your business ecosystem.
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:And this was not a long, long time ago.
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:This was in, um, I lived
in Missouri in like 20.
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:18, 2019 when I was doing this.
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:So it was not like back in 1990,
I was doing networking events.
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:No, this was recently, but it was
those in person networking things
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:where you started getting people
into your customer experience.
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:Remember last few episodes, I've been
speaking about customer experience and
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:you want to create experiences that are.
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:cohesive and the same throughout
no matter where people enter
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:that business ecosystem.
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:So as you start developing your, um,
customer experience journey, don't
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:forget that those in person networking,
those in person opportunities will
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:create space for you to, grow and
to meet people on a different level.
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:Meeting people on social media or meeting
people digitally is completely different
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:than meeting someone in real life.
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:So digitally you don't really
know who you're talking to.
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:You just taking you actually
you're taking a chance.
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:Many people in real life, you
get to physically see them.
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:You get to, really see what their brand,
what their values are, by the way, they
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:carry themselves and their personalities.
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:Cause people are not who they post to be.
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:I guess I said posts and businesses are
not necessarily who they post to be.
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:So when, Elevating that customer
experience and thinking of
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:through ways to get eyes on.
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:I personally don't like reach.
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:I have anxiety about reaching
out to people in the DMs.
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:That's just me.
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:And I'm learning to get better at it.
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:And even as an introvert, I do great at in
person events because it's that personal
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:touch and you really get to see me.
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:Say I have trust issues, but on the
Internet and meeting people Virtually
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:and trying to get people into to your
website to make a purchase There is
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:some apprehension and there's a longer
there's a longer cycle of building that
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:like no trust factor because everybody's
trying to put their best foot forward
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:and hiding everything versus when you're
in person There is an opportunity to get
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:to know somebody I think faster and in
my opinion is More you can be you can
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:choose If this person is someone that
you trust or not, and you get that gut
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:feeling, you know, when you're face to
face, your physical, your body physically
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:can give you some of those signs that
this, this ain't right, or this is okay.
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:so I wanted to talk to you about
that on this podcast, because there's
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:more than one way to, just like
there's more than one way to build
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:your Customer experience journey.
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:There is more than one way to obtain
a customer and you have to do what's
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:best for your brand and what's best
for where you are in your business.
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:Last episode was primarily about
building sustainable systems
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:within your ecosystem so that.
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:You are able to continue to meet
the expectations of your brand,
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:your values, and all those things
are able to be constantly upheld.
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:Same thing goes with how you are becoming
to be, how you are choosing to acquire
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:people into your business ecosystem.
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:Digital might not be for you.
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:The acquirement piece,
digital might not be for you.
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:In person events.
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:Are a proven way to get people
to meet people, inquire them
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:into your business ecosystem.
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:And then they're able to then go
straight to your website to go straight
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:to whatever platform that you are on.
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:So you don't have to necessarily be this
person reaching out in the DMs, you can
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:be the person that's going face to face,
networking, getting to know people, and
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:then inviting them into your digital
space in a way that's comfortable for you
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:until you get to the point where you're
ready to, let's say, run ads like Stacey,
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:, talked about in that episode, or Until
you're ready to be more social on social
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:media, whatever that looks like for you.
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:So let's not forget that one piece of the
visibility trifecta, which is your network
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:and networking is not just virtual.
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:No, we got used to
networking is in person.
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:Reach out to your chamber of commerce.
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:I have a magazine that comes to my house.
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:I don't sell my client.
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:It's Annapolis Magazine.
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:That is visibility and it's
coming in a magazine form.
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:There's different ways to be seen.
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:So don't pigeonhole yourself into
trying to build that, build your
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:SEO or build your social media.
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:Look at alternative methods
to get known locally.
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:We try to jump into I
want to be worldwide.
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:It's called the World Wide Web,
WWW, but local also works, too.
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:Get locally known because
everybody knows somebody.
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:That's all I have for this episode.
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:We only have a few episodes left in
this season and I am so excited to get
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:into the last final episodes and we'll
take a short hiatus and then we'll
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:come back with season four in 2024.
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:Thank you guys for listening
and leave me a review.
