G-BL3EFTJYML The Essence of Connection: Revealing the Personal Side of Business - More Than A Brand: CX Podcast

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12th Apr 2024

The Essence of Connection: Revealing the Personal Side of Business

Welcome back to season four of More Than The Brand! We're kicking off this season with a fresh perspective, inspired by the market's shift towards wanting to know the people behind the brands they support. A prime example of this shift is the reaction to Beyonce's haircare line, Sacred, which sparked discussions about the importance of personal connection with a brand.

This season, we're diving deep into the stories of entrepreneurs who've chosen to align their brands with their personal identities. We'll explore their journeys, the decisions they've made to prioritize authenticity, and the impact it has had on their businesses and themselves.

As your host, I'm committed to transparency and loyalty, and I'll continue to bring that energy to our conversations. Expect to hear real, multifaceted stories from a diverse group of entrepreneurs. We'll share laughs, maybe shed some tears, and most importantly, we'll uncover the human elements that make a brand truly resonate.


So, get ready for a season of powerful conversations that will inspire you to showcase the real you in your brand. Join us as we delve into what it means to be More Than a Brand. See you in the next episode for our first heartfelt conversation!

Connect on IG @fierceified.agency

For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/

Learn more about Fierceified Creative and Consulting at https://fierceified.agency/

Music Credit: Trust The Vibes by Vincent Tone

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About the Podcast

More Than A Brand: CX Podcast
Creating an experience that your customers never want to leave.
The "People's CXO" for scaling founders ready to stop being the bottleneck.

You’ve built a fierce brand and cleared the six-figure mark—now comes the hard part. As your business scales, the manual "duct-tape" systems that got you here are starting to red-line. Every new lead feels like a threat to your schedule, and revenue is leaking through the gaps in your customer journey.

Welcome to More Than a Brand, hosted by Lindsay Tramel-Jones, the People’s CXO and the CEO of Fierceified Creative & Consulting. This isn’t a podcast about "vibes" or vague marketing ideas. This is a masterclass in Customer Experience (CX) Engineering.

Each episode, we strip away the manual hustle and dive into the proprietary RISE Method—Research, Innovate, Strategize, and Evolve—to help you build a business that can hold 10x the volume without 10x the effort. We move past surface-level customer service and into the deep work of Infrastructure Integrity, where we turn your brilliant visions into documented, automated, and soul-backed systems.

We explore:

The Diagnostic MRI: Using data and FlowLab to find exactly where your journey is breaking.

Systemic Command: How to move from execution to observation, leading a machine that delivers your promise while you sleep.

The Rituals of Retention: Engineering loyalty so powerful that your customers never want to leave.

If you’re ready to stop patching processes and start engineering flow, you’re in the right place. You’ve already done the hard part by building the vision; now, let’s build the machine.

Stop being the engine. Become the architect. This is More Than a Brand.

About your host

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Lindsay Tramel-Jones