G-BL3EFTJYML The Essence of Connection: Revealing the Personal Side of Business - More Than A Brand: CX Podcast

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Published on:

12th Apr 2024

The Essence of Connection: Revealing the Personal Side of Business

Welcome back to season four of More Than The Brand! We're kicking off this season with a fresh perspective, inspired by the market's shift towards wanting to know the people behind the brands they support. A prime example of this shift is the reaction to Beyonce's haircare line, Sacred, which sparked discussions about the importance of personal connection with a brand.

This season, we're diving deep into the stories of entrepreneurs who've chosen to align their brands with their personal identities. We'll explore their journeys, the decisions they've made to prioritize authenticity, and the impact it has had on their businesses and themselves.

As your host, I'm committed to transparency and loyalty, and I'll continue to bring that energy to our conversations. Expect to hear real, multifaceted stories from a diverse group of entrepreneurs. We'll share laughs, maybe shed some tears, and most importantly, we'll uncover the human elements that make a brand truly resonate.


So, get ready for a season of powerful conversations that will inspire you to showcase the real you in your brand. Join us as we delve into what it means to be More Than a Brand. See you in the next episode for our first heartfelt conversation!

Connect on IG @fierceified.agency

For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/

Learn more about Fierceified Creative and Consulting at https://fierceified.agency/

Music Credit: Trust The Vibes by Vincent Tone

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About the Podcast

More Than A Brand: CX Podcast
Client Relationships That Hold — With or Without You in the Room
You built your business on relationships. Your clients stayed because of how you made them feel — seen, valued, and taken care of. Then you hired a team, and somewhere in that handoff, the standard you built stopped showing up the way it used to. Clients are quieter. Renewals feel less certain. And you're still jumping into conversations you thought you'd handed off.

More Than a Brand is for growth-stage service business CEOs who are done being the only reason their client relationships hold. Every episode is about building the relationships that keep clients coming back without it all depending on you. No generic retention advice. No marketing tactics dressed up as relationship strategy. Just honest, specific conversations about what it actually takes to transfer your relationship standard to your team — and make it stick.

Hosted by Lindsay Tramel-Jones — 19-year U.S. Army veteran, CEO of Fierceified Consulting, and Client Relationship Strategist — More Than a Brand is where CEOs stop chasing the next lead and start stewarding the ones they already have.

About your host

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Lindsay Tramel-Jones