Creating An Authentic Brand Is Savvy Business

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Hello.

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Hello.

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Hello and welcome.

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Welcome.

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Welcome to the final episode of season one.

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Have you guys had fun?

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Like this has been a ball for me.

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I have loved it.

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And I've loved sharing all this branding information with you all straight.

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No chaser, snatching edges, yall, edges.

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All right, none.

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Don't come asking me for no lace front girl to cover up some

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edges on a snack, but no, let me get straight into episode six.

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And tell you that you really do need to do this right now, fix your brand

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and not later, and you really need to do this right now for several reasons.

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But the first reason I want to bring to your attention is that by

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the year of 2044 groups seen as the minority will be seen as the majority.

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2044.

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Why is that important?

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Because if we're going to be the majority, or if these minority groups are going to

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become the majority, there is no reason that these groups of people should be

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overworked and underpaid and not seeing.

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In the spotlight of being successful.

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That makes no sense.

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Another reason why you need to do this is because of the need for diversity equity

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inclusion in the workspaces organizations.

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to put out some of these RFPs or requests for proposals, they must have

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a DEI plan statement, something in their repertoire to be able to do that.

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They have to, and if you don't have your brand together, when you can

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step into those spaces and help them fix that, help them check the

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box, help them change the culture.

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Then you're doing not only yourself, a disservice, but you're doing them

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a disservice because they're going to continue to just be flapping

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in the wind shooting from the hip.

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You have been putting off doing this brand for a long time, you have been holding

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onto the little raggedy, CAMBA logo that you created, that you can only make so

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big, that you can not, do certain things with because you didn't know any better.

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If you'd have made it to episode six, you know, better now it's time to do, better.

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Passing up on the opportunity to not because your brand is costing

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you, time is costing you money and it is costing you the opportunity

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to be effective in these workplaces.

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Remember, in the beginning, I talked about those ladies as six, triple

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eight, if you don't go back and listen to episode one, but to give you a

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little, Brief, these ladies are six trouble, eight we're in world war two.

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And they just now got their flowers from the work that they done in More than half

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of them had passed away, but they all.

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The only all black female battalion in the United States army.

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And you never hear about them.

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This is why your work is important.

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This is why you need to start thinking about more than, well, I don't want to

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spend the money on a logo on a website.

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I'm just going to do it myself, because it's bigger than

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you is bigger than a brand.

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And this costing you clients money in time.

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Creating a brand that's authentic is savvy business.

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And I know you savvy.

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I know you're smart.

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I know you are bold anybody in the DEI space, that's willing to

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stand up for what they believe in.

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You have to be bold.

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You can't be timid because you're stepping into that don't understand or

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they haven't embraced the fact that.

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You have to be diverse, equitable, and inclusive to

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make the world a better place.

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You are stepping into spaces that many people probably don't look like you.

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And that's okay.

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That is okay.

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But you cannot step into these halfway doing it.

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You can't do it.

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And choosing to be halfway.

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Is choosing to sit on the sidelines.

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You got to know what I'm about to say point blank, period.

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The end to get off the sidelines.

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It's time to stop playing with your business.

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It's time to stop letting opportunities pass you by because you're selling from.

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Uh, Google document and people cannot research who you are on a website.

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So I'm the stop depending on Facebook and Instagram, why you're selling

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a high ticket 10 K plus offer.

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It is time to step into.

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The big leagues and play with the big kids and start treating your business

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with the respect that it deserves and transform it into the powerhouse that you

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are destined to be is time to show up.

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Bonafide.

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Uh, an authentic and magnetic and captivating.

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Don't put it off.

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I know you probably thinking, well, I'm going to do it next quarter.

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I'm gonna do it next year.

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Are you really?

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Because you've been putting it off for a long time.

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time to make a step forward, stop playing around and start acting

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like it's more than a brain.

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Y'all we made it that's episode six and I look forward to seeing you guys soon.