The 3-Phase Bonafide Framework

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Hey girl.

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Hey, and welcome to episode five.

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Y'all two more episodes in your done this episode in episode six will in this

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season of more than a brand, and I am so excited that you have made it this far.

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I am Lindsey.

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I'm here to snatch your edges, let you know about Brandon

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and give it to you straight.

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No chaser, because we are all about helping you in the diversity

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and equity inclusion spaces.

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Show up authentically into these corporate.

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Places of work into these corporations so that you can fight for the right of

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others to be able to show up as themselves and not have to be seen or looked down

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on as being less than or unprofessional.

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With our framework and that's what I'm going to dig into today.

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Our three phase bonafide framework for our company, it is about making sure

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that you are able to one remove the mask.

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Paul Laurence Dunbar has a point about we wear the mask in is about

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having the mask on and pretending to be something that you're not.

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And we are here to help you take off that mask

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in the first phase of the bonafide framework.

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That's why we call it, remove the facade door, remove the facade.

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You have two 90 minute strategy sessions where we dig into your brand.

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And when I say dig into your brain, you're like, what does that even mean?

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We talk about your values and we solidify what those are.

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And we clarify what the values are for your business.

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We also look at your competitors.

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We do competitors competitor research and see where you can stand out also

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during remove the facade because a lot of people like to think, well,

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DEI is a space that has grown so much over the last few years specifically

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because of the state of our country.

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That is over-saturated is not, it is not.

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And if it was oversaturated into many DEI consultants, do you think we would

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need DDI in the corporate spaces?

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Companies and corporations will be doing better than what they are, because

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we already know that many of them.

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And I always bring back the black box, but many of them do have the black

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box and they thought about diversity, equity, inclusion sense, not at all in

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phase one, Before we create anything we get through who you're selling

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to who is your target audience?

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And when I say corporations, corporations is so broad.

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Some people like to work with non-profits.

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Some people like to work with for-profits.

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There is such a huge umbrella of what a corporation could be.

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So we have to, and we.

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Help you decide on who you're talking to, because if you're selling to

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everybody you're selling in no one point blank period, the end But

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that's part of removing the facade.

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We get rid of those things that you've been holding on to that

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were cookie cutter, because you saw somebody else doing it.

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You thought it was going to help you hit six figures, but it only made

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you shrink inside your own business.

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We get rid of that stuff because you don't need that.

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Then we move on to phase two, which is what we like to call work the crowd,

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because work, the crowd is all about creating those visuals that gets the

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crowd worked out, you know, like when the concert think about Beyonce and I

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like Beyonce and most people like her.

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So we've got to think about beyond say and how she does the stand on the.

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Stage and the, her hair's like blowing in the wind and she's just standing there

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with a mic and she's like staring at the audience and everybody's going crazy.

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And she ain't doing anything, but just standing there, but she is a work in

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the crowd and people are loving that visual fit with the fireworks going off.

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She's just standing there with the hair blowing in the

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wind, like only Beyonce does.

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That's how your visuals are.

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We create those visuals so that while they're just standing on social media,

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standing on your website, standing on these pamphlets and all these handouts

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and everything that you do that brand for your business and your brain.

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Is working the crowd, the crowd's going crazy.

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The people that you want to work with, they're loving it.

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They love.

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And what they see and with people are people are visual.

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So when we, when they like what they see, they're more enticed I

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have brought, I don't know how many hair products that I did not need,

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just because I like the branding.

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And I'm pretty sure you've bought you purchased some things just

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because you saw the bottle.

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And he was like, oh, that's cute.

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And you might not even need him during work.

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The crowd we are writing your copy.

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with our in-house copywriters, writing all the copy for your website.

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You are getting your logo, your colors, your font, based off of all

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the things we discover in, remove the facade so that it is the visuals

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work, that crowd like Beyonce.

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In phase three, which is what we call curb appeal is where we create that

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website is where we pull it all together is where you own that little space.

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You own that estate in the internet streets, you are

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finally putting your stamp.

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This is my domain.

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This is my house on the curb of the internet streets.

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And I am putting it out here.

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So 24 7, they can, I can attract those corporations that I'm trying

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to get in front of because I am sick of cis-gender white man.

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Being the face of what success looks like.

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I am sick of companies and states having to pass rules and laws that

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said, that a black person wearing their hair in a natural state

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should not be deemed as unprepared.

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this is where we create that curb appeal so that people are ready,

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and willing to knock on your door and say, come fix me, come fix us.

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Cause we need it.

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Come fix us.

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We're doing stuff that we shouldn't be doing.

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And this process works because it's rooted in everything that you believe

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in and that your company values and that your company stands for.

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I took a quiz, a characteristics quiz.

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Pennsylvania state.

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And it told me what my top five strengths were, character strengths.

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And I love things like this.

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Like the Myers Briggs, the coal learning, all that stuff.

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I love it because it gives you insight on who you are, either

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solidifies what you've already known.

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And it's just nice to be able to see it.

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Spelled out.

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My top strengths were authenticity was my number one and genuineness.

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And my number two was equality, and my business.

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Is rooted in hoping people show up authentically and preparing

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them and positioning them so that they're able to create a world

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that's equitable and inclusive.

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We're people.

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We have to work.

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We have to get money in some way, somehow in the United

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States, if you want to survive.

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For some people that's entrepreneurship, but for others, that's working in a

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corporate space, you and your business are helping those in that corporate space, not

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the shrink themselves to be as bold and as big as their personalities will allow

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them to help them to help that little.

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A black girl that's been told that she's bossy or that she's angry

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show up and be under show up in the space that understands that that's

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not anger, but that's passion.

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We are here to be that catalyst to help you get into those by creating a

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brand that's more than a brand, more than a logo, more than a website.

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It encompasses everything.

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That you built your brand on from your values, your mission where

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you want to be 10 years from now is bigger than you is bigger than me.

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It's bigger than your brain.

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It's more than that.

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so I know when it comes to branding, And they like to think is pricey or

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they don't need it, but I'm here to tell you And choosing not to fix your

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brand or choosing to halfway do your brand is you choosing not to be there

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for those people that really need you to change the face and change the

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culture in those corporate spaces.

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That's it for episode five?

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You guys, one more episode.

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Yes.

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I hope you enjoyed it.