Branding Is Much More Than A Logo

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Hey girl.

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Hey, and thank you for joining us on more than a brand podcast.

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I am Lindsay Tremmel Jones, and I am so thrilled that you are joining

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us on this journey through what branding is, what all encompasses and

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just demystifying that word brand.

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Did he give you a little background about myself?

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I'm a mother, I'm a wife.

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I'm an active duty soldier.

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I'm an HBCU grad.

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I am Berry dynamic.

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Let's put it there.

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I have walked in so many different shoes that I understand, not only technically

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what branding is, but the importance of.

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Is a brand and the importance of having a brand.

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That's how the name more than a brand came along.

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What happens is oftentimes people will talk to me and they

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would say, look, I got my logo.

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I got my website.

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I got my brand.

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No, you don't.

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You don't boot.

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That is not a brand.

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brandon incomes is so much more than the visuals and encompasses foundational work.

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Some thought work.

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It's just a lot.

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So as we progress through these episodes, you will learn more dig deep into

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what's the importance of having a brand.

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And what does that actually mean now?

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How did I get into working with those that are in the DEI space?

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Let me give you a little story.

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So younger me in the military was getting prepared to go to my next

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level, my next rank my next promotion and trying to break it down.

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Cause you know, military, we speak a lot of acronyms, but I was getting prepared

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to be evaluated for my next promotion.

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While I was getting evaluated.

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You know, I got all my credentials, I got my degrees, I have all this

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schooling and everything that I need.

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I presented to a male supervisor who looks over my entire packet

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and he says, you know what?

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Your stuff looks good.

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But if you get promoted, when women reach this level, you

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guys do not make decisions.

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You guys are admin because what happens is you get fat, you get overweight, you

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get pregnant and you get less competitive.

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Now let that sink in.

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Yeah, that's what he said.

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So I'm one of those people that I'm going to show you better than I can tell.

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So instead of him and, and hon and getting what people like to say, emotional, and

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don't you hate when people say that, get me emotional about the situation.

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I said, I'm going to show him better than I can tell him.

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And then fast forward to where we are now.

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I ended up getting promoted to ranks from the one where I was talking to him at.

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And.

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With a nine month old baby.

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So how you like them?

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Apples.

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BU because the military is 1% of the population.

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I understand that the good, the bad and the ugly is within the military.

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And if I'm having these conversations and if people are bold enough or ballsy enough

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to say these things, then I know that it's happening in that civilian sector.

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So either behind closed doors are in open doors.

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People are saying things to people that are not the status quo or

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the traditional face of success.

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Meaning that the traditional face of success is a white CIS gender male.

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So if you do not fall into those categories, you already have

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a negative perception that has already been labeled on you due

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to the thoughts and the processes.

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And.

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What the epitome of success has been for so long, knowing

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that that's what's happening.

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We decided to help DEI coaches because we need them in the spaces.

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We need DEI organizations to step into these corporate spaces and to.

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Foster a culture of inclusivity and equity.

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That's why it's so important for us to help DEI coaches and organizations.

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Here's another thing I want to talk to you guys about and why you should

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get behind this mission when you're a little girl or your aunt, or when

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your little cousin or when your.

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Asian friend or your Hispanic friend or your transgender?

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Cousin, whatever person that's not been traditionally viewed as the pyramid

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of success walks into these corporate spaces and they don't have a culture

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of diversity, equity and inclusion.

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That's going to have a toll on their mental health.

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That's going to have a toll on how authentic they are or how comfortable they

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are to show up as their authentic self.

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That's why it's important for us to be able to help DEI coaches and

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consultants to rebrand themselves so that they're showing up authentically.

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And they're invited into these corporate spaces with their knowledge

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and their power to change the way the corporations are culturally to

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change how diverse corporations.

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So how does it help you?

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How does this help your team?

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First of all, if your team is able to step in a corporate space, y'all about

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to get to this money, let's get real.

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You're about to get to the money and not only are you about to get to the

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money, but you're about to make the world better for not just yourself, but for

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those generations that come after you.

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Women have been selling ourselves short.

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Women have not been able to reach their full potential in these spaces.

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Because they're not in a culture where it's important to be diverse,

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equitable, and inclusive because of that, we are shifting the narrative.

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We are helping DEI coaches rebrand themselves.

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So that narrative is shifted.

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And that's why so important to us.

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As you listen throughout these episodes, think to yourself,

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why is it more than a brand?

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Ask yourself, is this little cute logo, really what I stand for?

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Or do I need to dig a little bit deeper?

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Because it's bigger than me.

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Thanks for listening.