The Foundational Work of Branding: Going Beyond Visuals

Lindsay Tramel-Jones: 00:00:29

Hey girl.

Lindsay Tramel-Jones: 00:00:30

Hey, and welcome back to more than a brand podcast.

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I'm Lindsay, I'm your host.

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And I am breaking down this Brandon thing straight, no chaser,

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because we have things to do.

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We have to create a diverse, equitable and inclusion world

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and workplace so that we can one.

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Help people with their mental health, because when we stay inside this box

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and we are trying to spit this status quo, we're not able to be ourselves.

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And it drains you mentally and physically to get into these corporate

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spaces are helping you as a DEI organization, get to the cash money.

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Okay.

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And we all know that having money is what makes the United States change and that.

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Equal exchange in this nation.

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So this episode, I want to talk to you about what's missing,

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like what's the missing link?

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Why are we missing?

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Why are we messing up Brandon?

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And what branding is?

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What we like to think is that branding is just the visual, cute stuff.

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For your business.

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So I hear so many times that people like to think, well, I have my logo,

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I have my colors, this my brain Nobu.

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That's not what that is.

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That's cute.

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There's some visuals, but that's not your brand.

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Your brand encompasses your foundational work, your voice, how you talk to people.

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What's the service like what is the clients?

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Journey.

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Like, how are you making people feel when they decide to work with you?

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What is your framework?

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And then the icing on the cake, the little of the iceberg is the visual stuff.

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So you have to do all this foundational work and founding your brand boys before

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you can get to the tip of the iceberg.

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This is why we approach branding with authenticity.

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First, we want your brand to be as authentic to your business as possible.

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Why?

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Because people need to feel that emotion, that connection to hide.

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You point Blake period, the end, according to Harvard business, 95% of

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purchasing decisions are emotional 95%.

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So you mean to tell me that you're okay with being cookie

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cutter and not showing who you are authentically knowing that if people.

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Don't connect with you emotionally, they're not going to purchase from you.

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They're not going to hire your organization to help them change.

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The culture change and culture is emotional change in a culture and a

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business takes more than just a nice logo.

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We also, when you work with us in our framework, while we, after we

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do your foundational information, that's when we get into that tip of

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the iceberg, that nitty-gritty that nice, pretty stuff to include your

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logo, your website, and your copy.

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And we make sure that you are able to stretch into that boardroom.

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And demand change within that corporate space.

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So why do you need all these pieces to work?

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Well, why do I need all this?

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Why don't you need it?

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I just told you, people are emotional 95%.

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Uh, purchasing decisions are emotional.

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Another reason why you need this is because up to 20% increase

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been seen on and revenue.

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When people show brand consistency.

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So you gotta be consistent.

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So people know who you are.

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This is important because we are living in a space in a time

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where the world is in terminal.

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And we have people arguing over what women should do with their bodies.

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We have people that have to make laws about.

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African-American people and how we wear our hair and giving us the

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ability to where I here without any prejudices or being thought of as

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being unkempt or unprofessional.

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This is important because we need you as a DEI.

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Organization to be able to step in these corporate spaces and just make things

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better over all, to empower you with the tools, to be able to show up in

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these corporate spaces and make change.

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You have to demand change when you have a cohesive brand.

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first of all, you look like, you know what you're talking about?

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You look like you have your stuff together.

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Cohesion just gives people a warm and fuzzy and then allows them to

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make decisions based on visual.

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people are.

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If you are a cohesive, I've already said increases your revenue, but it also makes

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you more palatable to those corporations.

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If these corporations didn't care about things being palatable, we wouldn't

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need DEI coaches and consultants to be stepping in, to change the culture.

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When we rebrand you while keeping your authenticity in

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place and your client journey.

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And.

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What's your foundational pieces.

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Are we ensure that when it's time to make that proposal when it's time

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to show up into these boardrooms and someone is advocating to bring your

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company or your organization onto their teams so they can change the culture.

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We make sure that you have your best foot forward and you are presenting

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yourself in a manner that is professional.

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Professional doesn't mean born either.

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That's the bunk that myth.

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It doesn't mean you have to be born.

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But you have to be cohesive without it.

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You look like some have done half baked plan that just, you're just

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trying and companies and corporations have an issue with spending money.

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When they don't think there's a return on their investment, you can be the best DEI

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organization to have the best framework and have the best program around.

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But if your brand isn't cohesive is not professional,

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companies can not you seriously.

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They won't take you seriously.

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Let that sink in.

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As we navigate through the rest of these episodes, remember this Asperger's.

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What exactly is a brand.

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And why do you need to be thinking more than a brand?

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Thank you for listening.

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And I can't wait to see you in episode three.