G-BL3EFTJYML The Art of Retention: Ken Rapp on Keeping Customers Hooked - More Than A Brand: CX Podcast

Episode 4

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Published on:

21st Jul 2025

The Art of Retention: Ken Rapp on Keeping Customers Hooked

The Art of Post-Sale Customer Engagement with Ken Rapp

In this episode of More Than a Brand podcast, host Lindsay Tramel-Jones interviews Ken Rapp, the co-founder of Blustream. The discussion revolves around the importance of post-sale product experiences and how Blustream helps brands transform their customers into loyal advocates.

Ken shares insights on Blustream’s journey from creating sensors for guitars to developing sophisticated customer engagement solutions. The conversation also delves into Ken's personal interests, such as playing guitar and water skiing, adding a personal touch to the entrepreneurial dialogue. Ken emphasizes the use of AI cautiously to enhance personalized customer journeys and highlights the significant impact of customer retention and referrals on a business's success.

00:00 Introduction to More Than a Brand Podcast

00:42 Meet Ken Rap: Co-Founder of Blustream

01:08 Ken's Personal Story and Interests

02:30 Understanding Blustream's Mission

09:04 The Role of AI in Customer Engagement

14:23 The Genesis of Blustream

20:17 Final Thoughts and Contact Information

23:18 Closing Remarks and Social Media

Learn more about Blustream at: https://blustream.io/

Visit our website at https://fierceified.agency/

Join The FlowLab Waitlist: https://fierceified.myflodesk.com/flowlab

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About the Podcast

More Than A Brand: CX Podcast
Client Relationships That Hold — With or Without You in the Room
You built your business on relationships. Your clients stayed because of how you made them feel — seen, valued, and taken care of. Then you hired a team, and somewhere in that handoff, the standard you built stopped showing up the way it used to. Clients are quieter. Renewals feel less certain. And you're still jumping into conversations you thought you'd handed off.

More Than a Brand is for growth-stage service business CEOs who are done being the only reason their client relationships hold. Every episode is about building the relationships that keep clients coming back without it all depending on you. No generic retention advice. No marketing tactics dressed up as relationship strategy. Just honest, specific conversations about what it actually takes to transfer your relationship standard to your team — and make it stick.

Hosted by Lindsay Tramel-Jones — 19-year U.S. Army veteran, CEO of Fierceified Consulting, and Client Relationship Strategist — More Than a Brand is where CEOs stop chasing the next lead and start stewarding the ones they already have.

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Lindsay Tramel-Jones