The Art of Retention: Ken Rapp on Keeping Customers Hooked

The Art of Post-Sale Customer Engagement with Ken Rapp

In this episode of More Than a Brand podcast, host Lindsay Tramel-Jones interviews Ken Rapp, the co-founder of Blustream. The discussion revolves around the importance of post-sale product experiences and how Blustream helps brands transform their customers into loyal advocates.

Ken shares insights on Blustream’s journey from creating sensors for guitars to developing sophisticated customer engagement solutions. The conversation also delves into Ken's personal interests, such as playing guitar and water skiing, adding a personal touch to the entrepreneurial dialogue. Ken emphasizes the use of AI cautiously to enhance personalized customer journeys and highlights the significant impact of customer retention and referrals on a business's success.

00:00 Introduction to More Than a Brand Podcast

00:42 Meet Ken Rap: Co-Founder of Blustream

01:08 Ken's Personal Story and Interests

02:30 Understanding Blustream's Mission

09:04 The Role of AI in Customer Engagement

14:23 The Genesis of Blustream

20:17 Final Thoughts and Contact Information

23:18 Closing Remarks and Social Media

Learn more about Blustream at: https://blustream.io/

Visit our website at https://fierceified.agency/

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