G-BL3EFTJYML The R.I.S.E. Method: Revolutionizing Customer Experience with FlowLab - More Than A Brand: CX Podcast

Episode 5

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Published on:

9th Aug 2025

The R.I.S.E. Method: Revolutionizing Customer Experience with FlowLab

Automate to Elevate: How Flow Lab is Revolutionizing Customer Journey Audits

In this episode of More Than a Brand, host Lindsay Tramel-Jones reveals how she transformed her labor-intensive customer journey audits into an automated SaaS product called FlowLab. She walks through her journey from manually conducting audits that took up to 10 hours, to identifying common patterns, and finally, creating a diagnostic tool that leverages AI to provide actionable insights in minutes. Lindsay introduces her RISE methodology (Research, Innovate, Strategize, and Evolve), which forms the backbone of Flow Lab, allowing service providers to identify and fix revenue leaks efficiently. This episode is a valuable listen for service providers looking to productize their expertise and optimize their customer journeys.

00:00 Introduction and Personal Story

01:40 The Problem with Manual Audits

04:51 The RISE Method Framework

06:27 Automating the Research Phase

07:35 Building Flow Lab

09:06 Flow Lab in Action

13:36 Lessons Learned and Advice

15:25 Conclusion and Launch Announcement

Get access to FlowLab at https://flowlab.fierceified.agency/ and used code FOUNDERS50 before August 31, 2025 to get 50% off the first 6 months.

Follow us on Instagram @fierceifeid.agency

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About the Podcast

More Than A Brand: CX Podcast

Creating an experience that your customers never want to leave.

The "People's CXO" for scaling founders ready to stop being the bottleneck.

You’ve built a fierce brand and cleared the six-figure mark—now comes the hard part. As your business scales, the manual "duct-tape" systems that got you here are starting to red-line. Every new lead feels like a threat to your schedule, and revenue is leaking through the gaps in your customer journey.

Welcome to More Than a Brand, hosted by Lindsay Tramel-Jones, the People’s CXO and the CEO of Fierceified Creative & Consulting. This isn’t a podcast about "vibes" or vague marketing ideas. This is a masterclass in Customer Experience (CX) Engineering.

Each episode, we strip away the manual hustle and dive into the proprietary RISE Method—Research, Innovate, Strategize, and Evolve—to help you build a business that can hold 10x the volume without 10x the effort. We move past surface-level customer service and into the deep work of Infrastructure Integrity, where we turn your brilliant visions into documented, automated, and soul-backed systems.

We explore:

The Diagnostic MRI: Using data and FlowLab to find exactly where your journey is breaking.

Systemic Command: How to move from execution to observation, leading a machine that delivers your promise while you sleep.

The Rituals of Retention: Engineering loyalty so powerful that your customers never want to leave.

If you’re ready to stop patching processes and start engineering flow, you’re in the right place. You’ve already done the hard part by building the vision; now, let’s build the machine.

Stop being the engine. Become the architect. This is More Than a Brand.

About your host

Lindsay Tramel-Jones