Episode 6

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Published on:

9th Sep 2025

The Importance of Marketing and Conversion Funnels in Business Growth

In this episode, host Lindsay Tramel-Jones sits down to explore the essence of identity beyond titles and roles with Eightx CEO, Matt Putra. Matt reflects on his journey from aspiring NBA player to becoming the CEO of EightX, a company specializing in fractional CFO services.

He shares poignant moments from his childhood, including the impact of his grandfather’s death, which initially inspired him to pursue a career in medicine. However, after a year of pre-med studies, he realized that the long educational path wasn’t for him and decided to venture into the workforce instead. Through candid conversations, Matt emphasizes the importance of feeling significant in different aspects of life, whether as a parent, partner, or professional.

Join us for an insightful discussion on dreams, identity, and the pursuit of importance.


Get to know more about Matt and his company at: https://eightx.co/

Follow Fierceified on Linkedin at: https://www.linkedin.com/company/fierceified-agency

Learn more about our services: https://fierceified.agency/

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Intro to More Than A Brand

Thanks For Listening

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About the Podcast

More Than A Brand
Teaching you how to attract and keep customers.
This podcast is a straight, no chaser explanation of digital marketing, website ownership and brand visibility. I will be taking the confusion out of owning a website and providing you with knowledge to transform it into a tool that works for you in many ways. Here you will learn that a well designed website ain't all you need to make the money start coming in and the backend is just important as your frontend.
If you want more ways to be a guest on our podcast email us at support@fierceified.agency

About your host

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Lindsay Tramel-Jones