G-BL3EFTJYML The Importance of Marketing and Conversion Funnels in Business Growth - More Than A Brand: CX Podcast

Episode 6

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Published on:

9th Sep 2025

The Importance of Marketing and Conversion Funnels in Business Growth

In this episode, host Lindsay Tramel-Jones sits down to explore the essence of identity beyond titles and roles with Eightx CEO, Matt Putra. Matt reflects on his journey from aspiring NBA player to becoming the CEO of EightX, a company specializing in fractional CFO services.

He shares poignant moments from his childhood, including the impact of his grandfather’s death, which initially inspired him to pursue a career in medicine. However, after a year of pre-med studies, he realized that the long educational path wasn’t for him and decided to venture into the workforce instead. Through candid conversations, Matt emphasizes the importance of feeling significant in different aspects of life, whether as a parent, partner, or professional.

Join us for an insightful discussion on dreams, identity, and the pursuit of importance.

Get to know more about Matt and his company at: https://eightx.co/

Follow Fierceified on Linkedin at: https://www.linkedin.com/company/fierceified-agency

Learn more about our services: https://fierceified.agency/

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About the Podcast

More Than A Brand: CX Podcast
Client Relationships That Hold — With or Without You in the Room
You built your business on relationships. Your clients stayed because of how you made them feel — seen, valued, and taken care of. Then you hired a team, and somewhere in that handoff, the standard you built stopped showing up the way it used to. Clients are quieter. Renewals feel less certain. And you're still jumping into conversations you thought you'd handed off.

More Than a Brand is for growth-stage service business CEOs who are done being the only reason their client relationships hold. Every episode is about building the relationships that keep clients coming back without it all depending on you. No generic retention advice. No marketing tactics dressed up as relationship strategy. Just honest, specific conversations about what it actually takes to transfer your relationship standard to your team — and make it stick.

Hosted by Lindsay Tramel-Jones — 19-year U.S. Army veteran, CEO of Fierceified Consulting, and Client Relationship Strategist — More Than a Brand is where CEOs stop chasing the next lead and start stewarding the ones they already have.

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Lindsay Tramel-Jones