G-BL3EFTJYML The Youngest Sibling Advantage: How Jose Dominguez Built His Branding Agency - More Than A Brand: CX Podcast

Episode 2

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Published on:

1st Apr 2025

The Youngest Sibling Advantage: How Jose Dominguez Built His Branding Agency

Welcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding. As our first male guest and a proud Mexico native, Jose shares his journey from a traditional 9 to 5 to launching his own branding agency.

Join us as we dive into:


Jose's background and how being the youngest of four siblings shaped his entrepreneurial spirit.


The transition from New York City to Chicago and how it influenced his business approach.


The importance of human factors in branding and how to measure success beyond just numbers.


The role of AI in branding and the delicate balance between technology and the human touch.


Jose's vision for Alta and the type of clients he aims to work with in the future.


Whether you're an aspiring entrepreneur or simply curious about the world of branding, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories that go beyond the brand!


Connect with Jose:


Website: alta.design


LinkedIn: Jose Pablo Dominguez


Follow Us:


Instagram: @fiercified.agency


Facebook: Fiercified Creative and Consulting


Hit that subscribe button and join us for the next episode!

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About the Podcast

More Than A Brand: CX Podcast
Client Relationships That Hold — With or Without You in the Room
You built your business on relationships. Your clients stayed because of how you made them feel — seen, valued, and taken care of. Then you hired a team, and somewhere in that handoff, the standard you built stopped showing up the way it used to. Clients are quieter. Renewals feel less certain. And you're still jumping into conversations you thought you'd handed off.

More Than a Brand is for growth-stage service business CEOs who are done being the only reason their client relationships hold. Every episode is about building the relationships that keep clients coming back without it all depending on you. No generic retention advice. No marketing tactics dressed up as relationship strategy. Just honest, specific conversations about what it actually takes to transfer your relationship standard to your team — and make it stick.

Hosted by Lindsay Tramel-Jones — 19-year U.S. Army veteran, CEO of Fierceified Consulting, and Client Relationship Strategist — More Than a Brand is where CEOs stop chasing the next lead and start stewarding the ones they already have.

About your host

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Lindsay Tramel-Jones