G-BL3EFTJYML The Youngest Sibling Advantage: How Jose Dominguez Built His Branding Agency - More Than A Brand: CX Podcast

Episode 2

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Published on:

1st Apr 2025

The Youngest Sibling Advantage: How Jose Dominguez Built His Branding Agency

Welcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding. As our first male guest and a proud Mexico native, Jose shares his journey from a traditional 9 to 5 to launching his own branding agency.

Join us as we dive into:

Jose's background and how being the youngest of four siblings shaped his entrepreneurial spirit.

The transition from New York City to Chicago and how it influenced his business approach.

The importance of human factors in branding and how to measure success beyond just numbers.

The role of AI in branding and the delicate balance between technology and the human touch.

Jose's vision for Alta and the type of clients he aims to work with in the future.

Whether you're an aspiring entrepreneur or simply curious about the world of branding, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories that go beyond the brand!

Connect with Jose:

Website: alta.design

LinkedIn: Jose Pablo Dominguez

Follow Us:

Instagram: @fiercified.agency

Facebook: Fiercified Creative and Consulting

Hit that subscribe button and join us for the next episode!

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About the Podcast

More Than A Brand: CX Podcast

Creating an experience that your customers never want to leave.

The "People's CXO" for scaling founders ready to stop being the bottleneck.

You’ve built a fierce brand and cleared the six-figure mark—now comes the hard part. As your business scales, the manual "duct-tape" systems that got you here are starting to red-line. Every new lead feels like a threat to your schedule, and revenue is leaking through the gaps in your customer journey.

Welcome to More Than a Brand, hosted by Lindsay Tramel-Jones, the People’s CXO and the CEO of Fierceified Creative & Consulting. This isn’t a podcast about "vibes" or vague marketing ideas. This is a masterclass in Customer Experience (CX) Engineering.

Each episode, we strip away the manual hustle and dive into the proprietary RISE Method—Research, Innovate, Strategize, and Evolve—to help you build a business that can hold 10x the volume without 10x the effort. We move past surface-level customer service and into the deep work of Infrastructure Integrity, where we turn your brilliant visions into documented, automated, and soul-backed systems.

We explore:

The Diagnostic MRI: Using data and FlowLab to find exactly where your journey is breaking.

Systemic Command: How to move from execution to observation, leading a machine that delivers your promise while you sleep.

The Rituals of Retention: Engineering loyalty so powerful that your customers never want to leave.

If you’re ready to stop patching processes and start engineering flow, you’re in the right place. You’ve already done the hard part by building the vision; now, let’s build the machine.

Stop being the engine. Become the architect. This is More Than a Brand.

About your host

Lindsay Tramel-Jones