Episode 1

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Published on:

18th Mar 2025

Building Community in Fashion: The Heart Behind Michelle Mae

The Journey of Ashley Lacer and Michelle Mae: A People-First Approach in Fashion

In the latest episode of the More Than A Brand Podcast, host Lindsay Trammell-Jones interviews Ashley Lacer, the founder of Michelle Mae, a fashion brand dedicated to providing stylish and comfortable clothing for women of all sizes. Ashley's journey is not just about building a successful business; it's about creating a positive impact on the lives of others, particularly women entrepreneurs.

The Heart Behind the Brand

Ashley emphasizes that her identity extends beyond her roles as a business owner, wife, and mother. At her core, she aims to leave a positive mark on everyone she encounters, whether personally or professionally. This philosophy is reflected in the mission of Michelle Mae, which was born out of Ashley's frustration with the fashion industry's lack of options for women of all sizes. She recognized a gap in the market for quality, fashionable clothing that didn't come with inflated prices based on size.

Building Community and Relationships

One of the standout features of Michelle Mae is its commitment to fostering a community among its retailers. Ashley has created a private Facebook group for boutique owners who carry her brand, allowing them to share experiences, photos, and support one another. This collaborative environment sets Michelle Mae apart from other wholesale brands, as it emphasizes relationship-building over mere transactions. Ashley believes that when businesses prioritize people over profits, success naturally follows.

Advice for Balancing Life and Business

For those juggling multiple roles, Ashley offers valuable advice: take a breath and reassess your priorities regularly. Time is a precious currency, and being mindful of how it’s spent can lead to a more fulfilling life. She encourages others to live without regrets and to focus on what truly matters.

In conclusion, Ashley Lacer's story is a testament to the power of a people-first approach in business. Through Michelle Mae, she is not only redefining fashion for women of all sizes but also creating a supportive community that uplifts and empowers others. Her journey serves as an inspiration for entrepreneurs everywhere to prioritize relationships and integrity in their business practices.

Get to know Ashley at:

Instagram: https://www.instagram.com/entrepreneurAshley/

https://www.michellemaewholesale.com/

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About the Podcast

More Than A Brand
Teaching you how to attract and keep customers.
This podcast is a straight, no chaser explanation of digital marketing, website ownership and brand visibility. I will be taking the confusion out of owning a website and providing you with knowledge to transform it into a tool that works for you in many ways. Here you will learn that a well designed website ain't all you need to make the money start coming in and the backend is just important as your frontend.
If you want more ways to be a guest on our podcast email us at support@fierceified.agency

About your host

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Lindsay Tramel-Jones