Trust and Uncertainty: The Impact on Thought Leaders

Speaker: 00:00:33

Hello, hello, hello y'all we are on

episode five of more than a brand and

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if you have not been listening to the

previous episodes, I have been digging

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into building your big girl or big boy

business throughout the past few seasons.

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I've been showing you how to

DIY and solopreneur your way

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into six figures and beyond.

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Now and during this season.

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I want you to focus on making intentional

moves and taking intentional actions

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and hiring people that's going to

allow you to reach your business goals.

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Now, last episode in episode four, I

talked about the visibility trifecta.

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And what that is and how we leverage it to

increase our client's website visibility

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and build their website strategy.

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And in that episode, , I focused mainly

on SEO and that it goes beyond keywords.

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The third part of the visibility trifecta.

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Is leveraging your network and I

kind of left it off with, , your

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network is your net worth and

you can leverage your network.

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Not just on social media, not just on

online spaces, but also going into.

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, real life situations and

conferences being seen and

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developing that thought leadership.

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Which leads me to this

episode of episode five.

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What is thought leadership?

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We hear that word thrown around

so much and we hear people

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telling you, you need to become a

thought leader of your industry.

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What the hell is a thought leader?

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So I did some research,

you know, I like to read.

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I like to figure out.

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What I'm talking about

before I get in this podcast.

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I'm not on here look crazy,

but Thought leadership has a

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bunch of different definitions.

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However, the consensus was that a thought

leader is someone that cuts through all

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the fluff and The go to for the industry

like they get to the point somewhere

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along the way of building a thought

leader We created in our minds that a

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thought leader, not only are they the

go to, but they are without faults.

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They are in this nice little

prim and pretty package and

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they are, beyond reproach.

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Now, now that , we've gone through

a pandemic,, these past three,

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four years have been insane.

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We've gone through a pandemic, we've seen,

racial injustice at all time high, we've

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seen women's rights being toyed with,

taken away, it's just been a hot mess.

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So now thought leadership is getting back

to the baseline of people that cut through

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the fluff and they know their shit.

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They know how to get things done.

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So as you know, I'm always going to

bring it back to visibility and...

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Getting more eyes on your brand,

developing your ability to be a thought

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leader in a way that is authentic

to you is going to increase your

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visibility and increase your brand.

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It also goes back to that last part

of the visibility trifecta of network.

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If you are a thought leader and if you

are authentic, People are going to open

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up their network for you to speak to the

people in their, , business ecosystem.

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They're going to want you

to be on their platforms.

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They're going to help you boost the

credibility one and the visibility of your

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website by allowing you to be that thought

leader and share your story and share

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your knowledge to people that are in.

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their audience.

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Now I watched a trends report.

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, her name is Leanne Hale.

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I watched it a couple weeks ago.

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So she does these marketing trends reports

every, I think she does them twice a year.

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And , if you don't know

her, check her out.

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on Facebook.

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But in her report, she discussed that

the trends of the way that people

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are purchasing is hard to predict.

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It is hard to predict how people

are purchasing because we are

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supposedly in a recession and this

is in October: 2023

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that could change by November 2023.

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But at this moment while I'm recording

this episode, we are in a recession.

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However, people are still Spending

money on things that they like,

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that they enjoy, and that gives them

the ability to count on themselves.

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So with that being said, like, for

example, we all know at this point,

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interest rates on houses are insane,

but you know, what's more insane.

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There's no houses available because

people are buying all the houses out.

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So people are buying things

and spending money on stuff that

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they want and that they need.

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Same with travel.

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This was in Leigh

Anne's, trans report also.

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People are spending money on travel.

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People are spending money

more intentionally on things

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that makes them feel good.

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We have been in a shitty situation

, through these past couple of years

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with this recession, pandemic,

racial injustice, that people are

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just like, I just want to feel good.

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I just want to spend my money on

things that make me feel good.

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I don't care what y'all say.

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They don't trust.

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People don't trust the government.

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People are mad.

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People are angry.

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People are just tired.

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And even though we've been inside

for years, people are just exhausted,

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exhausted of uncertainty and they

don't know who they can trust.

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The coaching industry.

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It's suffering right now because so many

thought leaders have missed the mark

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and they have let so many people down.

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If you are positioning yourself as a

thought leader, ensure that you are doing

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it in a way that is authentic to you,

but it also aligns with who you are.

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When you put on airs to become Whatever

you feel like the industry needs.

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If you put on airs to become a

thought leader or what you thought

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a thought leader was, eventually

the veil is going to fall.

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Eventually people are going to

see the truth and they just not

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going to mess with you anymore.

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So as you build your business and you

build your brand, make sure you're

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building it authentically to you.

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Rather it's your website, your photos.

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I have a photo shoot this week.

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Y'all I've been struggling

with these outfits because I.

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Want to make sure that I show up now.

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I don't want to show up all busted.

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Like I do Instagram and LinkedIn

on these lives because y'all

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don't get me what you get me in.

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But when I do go out and people

are seeing me out and about,

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there is a certain presence.

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That I bring with myself.

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There's an aura that I bring with myself

And there's an aura that I bring with

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my thought leadership when I talk to you

about websites there's an aura that I

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bring with me when I Work with my clients.

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That's just who I am.

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And that's how I present my thought

leadership you as a Equity fighter,

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rather it's in your face, behind the

scenes, whatever your method of developing

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your thought leadership or developing

your brand or developing your website,

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make sure it's authentic to you.

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Make sure you keep that with you

because business is personal now.

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People used to think that it's business.

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It's not personal.

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Business has gotten very personal.

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And you have to be intentional if you

want to be seen as that thought leader

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if you want to Build your credibility and

if you want to increase the visibility

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of your business and your website Now

as you move forward to Episode six.

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I want you to start thinking of ways

that you can develop yourself as

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a thought leader as you step into

your big girl or big boy business.

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That could be creating a podcast.

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Creating a podcast is a way

to create your own stage.

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If you don't have the network

at this moment to leverage your

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networking and get in front of their

audiences, create your own audience.

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A podcast is a great way to do it.

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Create your own audience and your

own ecosystem using your website.

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Create your own audience and your

own ecosystem by pushing people

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off your social media page and into

something that you've created for

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yourself, rather that be your podcast

or your website or your course.

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Give people access to you in whatever way

That fits your business and your brand

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and develops you as a thought leader.

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You don't have to put too much.

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And that's funny.

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It must say you don't have to put too

much thought into being a thought leader.

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If you know your shit, people

will make you a thought leader.

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You will evolve into a thought leader

without putting too much thought into it.

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Keep showing up.

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Keep showing up as yourself

and keep showing up for

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your business in all facets.

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Remember to leverage

that visibility trifecta.

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Go back and listen to the last episode.

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And that is it for episode 5.

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I will see you in episode 6.

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And thank you for listening

to More Than A Brand.

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If you have any Any questions,

you can always hit us up on our

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website and look at our services.

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We are here to help you become more

visible through strategic methods

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that we like to call the visibility

trifecta and designing, creating web

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designs based off data, not feelings.

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It ain't about your feelings, boo.

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I'll talk to you later and

I'll see you in episode six.