Understanding SEO Beyond Keywords
This episode focuses on the significance of website visibility and the importance of leveraging the visibility trifecta. Lindsay emphasizes that relying solely on SEO and organic search is insufficient for achieving business success. Instead, the visibility trifecta, which includes social media, SEO, and one's network, is crucial for increasing website visibility.
Lindsay also emphasizes the ongoing effort required to maintain and improve website visibility. Your website is a living representation of a brand that evolves over time. Therefore, consistently utilizing the visibility trifecta is necessary to remain visible and generate leads and sales.
Overall, the episode underscores the significance of leveraging the visibility increase your brand awareness, website visibility and achieve business success.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Transcript
Hello, hello, hello, beautiful people.
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:Welcome to episode four of season
three of more than a brand.
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:And today I'm talking
to you about visibility.
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:And when I talk about visibility,
I am specifically talking
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:about website visibility.
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:And I know there's some people out there
that's going to want to tussle with me.
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:But look, SEO alone and organic search
alone is not going to get you where you
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:want to go in your business It's not
and I know there are several coaches,
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:several gurus that are showing you how
to generate sales and generate revenue.
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:But in order to do that,
you have to be visible.
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:And from my standpoint with your website
being the heartbeat of your brand.
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:And constantly fight in all the algorithms
of all the social media platforms.
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:You have to build and rely
on the visibility trifecta.
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:You know, I'm always
trying to trademark stuff.
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:So maybe I need to train
more visibility trifecta.
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:But . At Fears of Biocreative and
Consulting, we believe that the best
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:way to get your website more visible
is to leverage the visibility trifecta.
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:So, what's the visibility trifecta?
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:You know I'mma tell you
and I'mma dive into it.
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:So, there's the three parts
of our visibility trifecta.
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:Is leveraging your social
media, leveraging SEO, and
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:then leveraging your network.
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:I'm going to go a little bit
into those three parts.
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:But let's start with social
media, because that's the first
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:thing that people always jump to.
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:People always jump into leveraging
their social media because social
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:media when somebody gives you a like
it sends that dopamine to your head
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:and it gives you a Scientifically it
makes you feel better about yourself.
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:So that's why we choose social media.
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:I got it.
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:It's easy It's thought to be the easy way
to become visible maybe social media was
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:the easy way to get visible back in the
early:
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:email address to be a member of Facebook.
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:Maybe it was easy then, but now you are.
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:fighting.
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:If you want to organically reach people
in social media, you got to hustle.
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:You got to send DMs.
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:You got to befriend people.
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:You have to be social on social media.
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:If you're not doing it organically,
then you have to use ads.
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:And I will have an episode with a Facebook
ad specialist later on in this season.
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:And I.
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:I promise you, you want to listen
to it, but you have to use it.
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:When it comes to leveraging
social media to get your website
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:visible, you have to use it as a
piece of your visibility strategy.
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:And how do you get your website
visible on social media?
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:You can't give people the whole pie.
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:Let's say I post a blog on my website.
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:you should not be posting that whole
dissertation you posted on your blog
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:page on as a Facebook status, give
people enough to get them interested
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:and then put that link in that in your.
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:status because that's what's going
to get people on to off that social
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:media platform and on to your website.
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:If you keep them on that social
media platform, they're going to
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:keep, they're going to read what
they want to read, keep scrolling.
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:And then when they want to later
on in life or later on down the, in
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:the day, like, Oh, I read something
on social media, but I can't
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:remember who posted their timeline.
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:So jacked up, they can't find you.
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:So the goal is to get people off.
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:to that social media platform, whatever
it is, and then onto your website.
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:And that increases your
visibility of your website.
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:You want them to be immersed in your
site as much as they are immersed
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:into Facebook, LinkedIn, threads,
whatever, Instagram that they're on.
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:The other piece of leveraging
your social media that to increase
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:your visibility is leveraging ads.
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:And I'm not going to get too much into
it because I'm not the ad specialist,
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:but you definitely want to listen to my
episode with Stacey Reid is later on in
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:the season where she talks about ads.
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:The other, the second part of the
visibility trifecta is leveraging SEO.
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:And SEO goes further than keywords.
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:I know that's the number one thing
people like to think about when.
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:Their minds go to SEO is what
keywords do I need to use?
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:And keywords are definitely important.
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:I promise you, you do need to
use keywords, but there are other
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:pieces of SEO that go into play.
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:One of the things backlinks.
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:And backlinks ties into leveraging your
network, but backlinks help or when
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:you have links on other people's such
as podcasts, , maybe even if you have
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:your logo on there and that logo goes to
your website, that's creating a backlink
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:to your site, guest blogs, creates
backlinks to your site that creates
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:more visibility on your website, and
that's another easy way to Increase your
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:website's visibility by leveraging SEO.
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:So keywords and backlinks,
do competitive analysis.
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:These are some things when you're
looking at the visibility trifecta
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:and you're honing in on leveraging
your SEO that you can use.
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:The third and final part of the
trifecta is leveraging your network.
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:So what's different?
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:What's the difference between
a network and social media?
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:So from my standpoint, a network
is people that you actually trust,
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:that your referral partners your
business besties, your day ones, the
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:people that are within your network.
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:That are okay with putting their stamp
of approval on you And or adding your
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:website in a book of somebody that they
trust Or somebody that's willing to post
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:about you or somebody that is willing
to invite you to their speaking event
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:or invite you to their networking event.
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:Leveraging your network, getting
outside and from behind the
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:computers, because I know we
getting carpal tunnel from all that.
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:We're going Zoom crazy.
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:Getting outside and creating a
network is another way to get
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:visibility on your website.
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:No one way is going to
make you a millionaire.
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:If you look at big companies and
even if you look at entrepreneurs
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:that have scaled past that six figure
mark and into the seven figure mark,
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:they have leveraged several ways.
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:To become more visible I
was a part of a program.
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:We should all be millionaires and in
that program, you see that Rachel Rogers.
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:I pay attention to how she markets.
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:I've seen her on, she does
live in person events.
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:She's done, tV appearances
such as Good Morning America.
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:She also does ads cause I've seen the
ads pop up when I had left the group.
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:And then she also does email marketing
and she shows up on social media.
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:That's a lot of different touch points.
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:And if you want to get visibility
on your website and on your brand.
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:You need to start leveraging
more than just one touch point.
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:SEO is not going to get it alone.
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:Ads are not going to get you
where you want to be alone.
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:An organic is definitely not going to
get you where you want to be alone.
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:You have to use a combination of things
to get more eyes on your website, increase
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:your visibility, and ultimately it
increasing your visibility and getting
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:the right people into your, Ecosystem and
into the heartbeat of your bit of your
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:brand is going to increase your revenue.
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:One of the key things we love here at
Frisify Creative and Consulting is that
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:we want to Get you used to and create
the habits for in your business to
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:where you start leveraging the entire
visibility trifecta because when it the
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:more you do it The easier it gets and
the more leads and sales you generate.
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:It's a never ending process.
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:You heard in the last episode that
I said that your website is a living
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:piece of your brand is going to, it's
going to continue to evolve and that's
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:why using the visibility trifecta to be
seen is going to be a continuous effort.
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:Let me know if you have any questions, and
as always, you can jump on the Fearsify.
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:agency to book a call and see how we can
help you increase your website visibility.
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:It's not enough to just
have a website now.
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:You need to have strategy behind it and
understand how to make it work for you.
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:That's all I have guys and I
will see you in episode five.
