Why Didn't You Choose WordPress?

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Hello, hello, hello and welcome to episode 11

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of More Than a Brand Podcast.

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This episode, I'm gonna give you a disclaimer.

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Some people gonna be mad, but it's okay.

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We we gonna move through it.

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Now, what I wanted to talk about in this episode is a post that I made

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and I asked the question, why did you not choose WordPress for your.

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And most of the answers I received was, it's not user friendly and I

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don't like have to having it updated.

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And 99% of the people said it wasn't user friendly.

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It wasn't user friendly.

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It wasn't user friendly.

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And I get that WordPress, especially if you tried it in the beginning,

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it was not easy to navigate.

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Shit, neither was my space.

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That thing was not easy to customize.

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And people, when it comes to their website, they are often thinking

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about themselves when they should be thinking about the people that's

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actually gonna be using their.

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I know y'all mad about that, but this website ain't about you by any means.

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And the reason why it's not about you is because it is put there

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so that you can be invited into different places to make space for

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diversity, equity, and inclusion.

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Not so that you.

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Have a easy-peasy life.

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Updating a website that you like because you wanted to do this and you want it

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to be this way on the back end when it's really the front end that needs to

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be doing the work to reach the people that need you in there, organization.

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So what do I mean by that?

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I'm not a hater on any.

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website builder platform.

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I know there's easier options than WordPress, but those easier options don't

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always provide the things that you need to be able to get you where you want to be.

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So when people on the posts, and I had several comments when most of

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the comments were saying that it wasn't user friendly, they wasn't

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talking about the most important user.

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They were talking about themselves.

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and I see that as a trend because nine times out of 10 people just

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feel like they need a website because everyone said you need one.

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But they don't know what they want it to do for them before

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they jump out and get one.

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And that is something that you have to solidify before

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you decide to use any builder.

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I don't care if it's W word, fresh, show it Squarespace.

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Whatever, you must know what you wanted to do for you.

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And just because, and that's, that's just is just like Canva.

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So just because it's easy for you to create it.

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Doesn't mean it's given your user the real user, not you, the real user, the

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experience that they need or that they deserve, or that's gonna push them to do

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the thing that you want them to do, which is ultimately heavy up in their workspace,

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making it better for diversity, equity, inclusion, and making the world better for

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those traditionally marginalized communi.

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So another thing about your website when you're figuring out what you wanted to

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do is you need to, just like I said in episode eight, think about the business

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you plan to have, not the business that you have at this present moment.

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How is your website supposed to support you?

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Is it just something pretty you want people to go to and look at?

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Or do you really want it to support you?

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Do you really want it to be your 24 hour employee that does all the

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work, all the heavy lifting, or you just want to be hanging out?

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So let's look at the bigger picture about websites.

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one of the comments said that I think all you need is a sales page.

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And that's it.

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And I said, you can go back and look at the posts that it

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really depends on your audience.

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Now, if you're leaning into a corporate audience, the thing that

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you offer a smaller business is not gonna be the same thing that

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you're going to offer a corporation.

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So if you send them to a sales page that is selling this one particular

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thing, this one particular product that you have sold to, let's say a

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team of four, it's not necessarily gonna be the same for a team of 400.

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So your website comes into play because although there's some really nice

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sales pages out there, Everybody don't wanna scroll through all that copy.

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I'm gonna say it.

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Nobody wanna read all that shit.

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Nobody wants to scroll through all that copy.

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And having an actual live website allows you to break up your site into segments so

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people can go to the part that they need.

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And only thing on that page is what they.

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If you give people a fire hose word for information, they're not going

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to retain it and they're not going to be able to digest any of it.

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That is the beauty of having a website.

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That is the beauty of planning and figuring out what is the goal of the.

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I ask this to my clients all the time, what do we want this page to do?

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Like what is the purpose of this page?

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Because we just ain't out here building pages.

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It's to be building pages.

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And that's what you need to ask yourself when you are choosing your platform.

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Is this not user friendly for me or is it not user friendly for the actual user?

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Cuz when you in the backend, you not the user.

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My.

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You just the person in the back end fixing the shit.

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But when your visitors, potential clients on the front end, are you

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giving them the best experience?

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I sat down and I was having dinner with a friend and she's, an amazing copywriter

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over this past weekend and she says, you know what I like about your website?

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I was like, what?

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She's.

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It makes me feel like I'm in the site.

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There's things, there's subtle movements.

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There's things that jump out and grab my attention, but it's parts of the

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copy and they know she's copywriter.

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She was like, so it's parts of the copy.

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That you made those changes to that you made those subtle differences,

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that grabbed my attention.

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Versus when you have a static backend user friendly website that's easy for

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you to navigate, you don't necessarily.

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Create a user experience because you are in the mind, you're in the head

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space of what's easier for me, the person on the backend to create not

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in the mindset of what's easier for my clients and my visitors to navigate.

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And that's the one thing that stood out to me when I made that post.

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About why people did not choose WordPress.

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I, I know in early two thousands, yeah, it was hard, but now there's so many

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ways to make WordPress just as easy as, let's say a wick or a, um, show it.

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And I bring up, show it all the time because show it.

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Although it's easier to build the actual site, if you wanna blog,

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you still gonna have to have word.

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You might as well just get WordPress.

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So think about that as you choose your website platform.

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As you are figuring out your site, what do you want it to do?

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What do you want from this site?

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And then choose wisely.

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Remember, you are not the user.

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You are not the end user.

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If you're worried about the backend, you gonna wanna listen to the last episode of

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this season cause it's gonna help you out.

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But your website is about the end user, not necessarily about

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what's going on in the back end.

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All right y'all.

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That's episode 11.

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Episode 12 is gonna be the final episode of season two of more than a Brand.

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I am excited.

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I cannot wait.

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Always hit me up on socials and I look forward to hearing from you.