Designing Websites Based on Data, Not Feelings

Speaker: 00:00:32

Hello, hello, hello, and welcome

to episode three of season

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three, more than a brand big girl

business or big boy business.

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We have been talking about so

many things that you can do in

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your business and hire and help.

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And for the last few seasons, , like

giving you all the DIY tools and all

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the DIY steps to continue to take your

brand and your website to the next level.

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But DIY is only going to get you so far.

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Creating and building your business in

a silo is only going to get you so far.

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And in this episode, I want to

focus on the fact that your website

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is the heartbeat of your brand.

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Now, your brand consists of many

different pieces, and we've talked

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about it in quite a few episodes.

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But those pieces include what your values

are, what your client journey is like.

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what your business stands for, but it

also includes the visual brand identity

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that includes those colors, the fonts,

the logos, and so on and so forth.

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And when you have that foundational

work completed, your website

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is what brings it all together.

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And all the things that you do within

your business rotates around that website.

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So what I mean when I say all the things

that you do within your business rotate

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around your website, if you have a

podcast in your podcast, you're going to.

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Navigate people to visit your

website, to book your services, or

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to purchase a product, or whatever

you want them to do on your website.

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If you have a social media

platform, you're going to engage

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and get to know people on that

platform, but you're ultimately

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going to push them to your website.

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site to be able to make that

purchase or to book that call

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or to view all your services.

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That's why your website is the heartbeat

of your business and it is imperative

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that as you progress throughout

business that you continue to nurture

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and improve your website because

your audience is going to change.

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Your audience is going to evolve.

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So think of your site for the, as you

continue throughout business, think of

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your site as a living, Breathing organism

that is the heartbeat of your brand

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is going to change is going to evolve.

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It's not a set it and forget it.

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And if you follow me on social media,

and if you've been listening to my

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podcast, you know that I am a firm

believer of not being a set it and

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forget it or a hit it and quit it agency.

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We'd like to have.

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that love affair with your brand

so that we can continue to position

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it and strategize ways to put your

heartbeat of your business, your

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website in front of the right people

and create high visibility sites.

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At this point in your business,

you have tried quite a few things.

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I'm pretty sure you grabbed a

template when you first started out.

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and put your site up because somebody

somewhere told you you needed a website.

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Or you hired somebody on Fiverr because

somebody somewhere told you you needed

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a website, but what they didn't tell

you is how to strategically place your

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website and how to strategically use

your website so that you become more

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visible, get in front of the right

people, and generate more revenue.

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That's our primary goal here at Fizify

Creative and Consulting is that we focus

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on your analytics and your data to make

well informed design decisions, well

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informed decisions on how to leverage your

website so it's working for you instead

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of you working for it and vice versa.

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If you are just starting your business.

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It's cool to use a Google doc.

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I love a Google document.

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It's free.

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It can show you how many people has

viewed it, but what it doesn't show

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you is what is deterring people

from submitting the document.

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So I have a client.

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And we were strategizing about how to

position her website to gain her more

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visibility because now she's moved She's

hustled her way to six figure deals,

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but you cannot hustle your way to you

to seven figures So now she's in a

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place where she's like look we need to

strategize got this beautiful website

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But I'm more interested in the data And

what is it telling me that I need to fix?

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Why people are not booking this car?

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Why people are not

completing this application?

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And at this point, her application

was on the Google document.

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I personally like to use Hotjar because

Hotjar is a software that I put on

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every website that I create so that

I can see the tracking of the heat

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maps of what people are doing, when

people are clicking on buttons, if

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people are getting confused, if they're

quickly exiting off a page, what

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part in the website, how far are they

going down in scroll depth, because

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if you know Google G4, it has changed.

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So you don't get it.

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in my opinion, you don't get as much in

depth information as you did previously

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with the other Google analytics, but

with Hotjar, you get a all heat mapped

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color coded on scroll depth where people

are clicking their buttons, you actually

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see the mouse drags and recorded video.

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I mean, it's pretty awesome.

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It's one of my.

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favorite pieces of software.

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One of my favorite programs

to put on websites.

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But when you choose to use a Google

document, you don't get that option.

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And it's hard to analyze why people

are not making decisions on a Google

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doc versus when you actually have

a real website that's hosted on a

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platform where you can put these at

this, these analytical tools on it.

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That's another reason

why I don't recommend.

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websites for those that are

scaling to the next level.

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Cause there's a difference between

growing your business and hustling

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to six figures and like, Hey,

I'm scaling to the next level.

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I need to be strategic about the

way I'm thinking and strategic

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about the way I use my time.

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So as you shift to using your website

as the heartbeat of your business and

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start thinking about it differently

and using tools to ensure that you

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are not wasting your time and energy

and designing based off feelings.

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We don't redesign based off how you feel

about a website or based on how you feel

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your website is doing because how you

feel Without any data to back it up ends

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up causing you to waste more energy,

more time, and more money on design.

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When you may be designing

further away from the goalposts

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than what you already were at.

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That's why tracking data.

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That's why I will continue to

harp on what is the numbers?

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What are the numbers saying?

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What are the numbers saying you should do?

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What are the numbers saying?

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isn't working.

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Just because you have 5, 000 views

on your site this month, how many

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people actually interacted with it?

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How many people stayed on the site?

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If they're not interacting,

if they're not doing anything

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on it, that's a vanity metric.

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It doesn't matter how many people see

it, but how many people are converting?

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And why aren't they converting?

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What are the numbers saying to show

you where you can improve your website?

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Where you can improve your design?

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If you have been struggling with

Positioning your website as the heartbeat

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of your brand and making it work for you.

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I invite you to visit our website.

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See, I told you if you have a

podcast, you send people back.

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Visit our website at fiercify.

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agency and look at our services.

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We have quite a few options for you.

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We have a option for if you are, let's

say you are in the beginning stages, If

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you are in the beginning stages of , your

business, I will always advocate doing

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the lowest option so that you get a

clear understanding of what you need.

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I will always advocate that.

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So we do have those options for those DIY.

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Those that are in that solopreneur DIY

space, but if you have already made

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your way to six figures and you're

ready to scale, you're ready to start

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thinking strategically, and that may

include a design, a redesign, then.

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Reach out to us at fearsify.

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agency and fill out a contact form.

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My agency is here to help, and , we

are not your hidden, quitted, set

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it, set it, and forget it agency.

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We want to make sure that you are

continuously being positioned in a

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place where you can win because as a

change maker fighting for equity, you

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have to win so that we all can win.

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Thank you for listening to episode

three and I will see you in episode

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four Of season three we rolling

y'all of more than a brand podcast