Transforming Your Website into a Marketing Powerhouse
Your website should be doing the heavy lifting for your business. When social media was booming, so many people flocked to the ease and quick results it created and they forgot about building the foundations of their business.
One of those foundations is your website. It's taking more touch points than ever to convert your audience to paying customers and if you are not using your website to help you get more touch points, then you are missing a huge opportunity.
In this episode Lindsay dives into why it's not enough just to have a webiste, but that having a strategy is an even more crucial piece that connects your website and your entire marketing system and that leads to more conversions for your business.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Transcript
Hello, hello, hello.
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:And welcome to episode two of season
three of more than a brand podcast.
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:Now this episode, let's
talk about social media.
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:Now social media in the past was the easy.
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:Way to generate business like back when
social media first popped off and I
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:like to tell people that me and Mark
Zuckerberg were basically classmates
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:because I've been in these Facebook
streets since the time Facebook started
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:and you had to have an email address
just to have a Facebook account.
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:So I am very well acquainted
with Facebook and we have a
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:very long standing relationship.
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:And, I don't know if you remember,
because it seems like so long ago, when
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:Spill popped on the scene, and then
Threads popped up the same, , week, and
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:then Twitter was like, forget it, I'm
about to be called X, maybe it's because
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:they felt like they was everybody's
ex, , , social media platform, but
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:the common theme that I saw when people
talked about Threads is that they finally
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:felt like they could be authentic.
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:They finally felt like they'd had a place
where they could be themselves and that
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:they could Just talk about stuff that
doesn't have to be business related and
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:they wasn't worried about the algorithm
rat race Because we all know That the
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:algorithm across Facebook, across
Instagram, Across LinkedIn, across
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:all these platforms Very few people
See the things that you're posting.
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:I think it's only maybe 10 percent
of your followers see your post.
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:So you have to hustle, hustle hard
on these social media streets to get
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:people to know , what you're selling
and to be able to purchase from you.
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:And then you know I like a stat, so I'm
about to pull up a good stat for you.
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:Google, according to research by
Google, that the average consumer
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:needs seven hours of interaction across
11 touch points in four different
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:locations to purchase something.
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:And you cannot put all your eggs
in the social media basket when you
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:factor in how the algorithm is played.
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:Your website gives you the
capacity to create different
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:interactions in one place.
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:So yes, you can post on your
social media, but leading them
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:back to your website, rather than
leading them back to your podcast.
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:Because if you know me, my
podcast is on my website.
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:And once you get on a website, the
chances are you're going to see
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:something else that you want to click
on and it's going to keep you engaged.
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:Your blog posts, that's a way to get
people to interact on your website, your
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:portfolio, just the pages in general,
, your courses, everything that you Need to
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:have a successful business can be housed
on your website because your website is
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:the nucleus of your business, although
it's the tip of the iceberg of your brand.
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:Now how do you do that?
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:How do you shift that thinking around it?
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:Stop thinking of your
website as a brochure.
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:And I've said it before, and I will
continuously say it, that your
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:website is not a one and done.
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:It ain't the , , field of dreams.
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:If you build it, they
ain't gonna come, y'all.
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:But, you have to navigate people to
your site, do the work to get people
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:to your site, to gain that visibility.
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:Because with it being the center,
the nucleus of your business, it
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:has all the touch points they need.
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:A website is a foundation,
a pillar in the business.
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:I do believe every business needs one.
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:However, having a pretty
website is not the end of it.
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:What usually happens is you
hired that designer and they leave
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:you with this beautiful website,
you don't have the strategy.
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:To create those interactions,
to get people to the site.
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:All you know is you got a pretty
ass site and nobody's going to it.
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:But that's when you go back to
the foundations of your business.
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:The foundations of what's
going to get you there.
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:Yes, social media will help you
some, but you have to think of other
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:ways to get people to your sites.
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:Partnerships are a great way.
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:SEO, an even better way.
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:And ads is also a way to
get people to your site.
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:So as you progress through these
episodes, as you lean into having that
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:big girl or big boy business, you know,
I said I was going to tell you that
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:if you need to hire out, hire out,
but you need to start thinking of your
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:website as a marketing tool, as a
piece of your business that you are
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:to strategize and you are to implement
strategy to make it work for you.
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:All right, y'all, that's
all I have for this episode.
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:I will see you in episode three.
