From Solopreneur to CEO: Building Your Big Girl/Boy Business

Speaker: 00:00:32

Hello, hello, hello, and we're back

with season three of More Than a Brand.

2

: 00:00:38

Y'all, I couldn't be more

excited because season 1 was

3

: 00:00:42

the intro of podcasting for me.

4

: 00:00:45

And if you go back and you listen to

those episodes, , , they have some decent

5

: 00:00:49

content, but it's not as raw and it's

not as authentic as you get in season 2.

6

: 00:00:56

Now, in season 2, I took the gloves

off because If you listen to the

7

: 00:01:00

first episode of season two, you

know, season two was personal.

8

: 00:01:04

I was going through a time in my

career, in my nine to five, where

9

: 00:01:10

Things were just plain shitty, and

I took the gloves off because I

10

: 00:01:15

dedicated myself to my business at that

moment Because that's what I needed

11

: 00:01:22

and that's what my clients deserved.

12

: 00:01:24

It was season two was the Starting

of me closing the door of the chapter

13

: 00:01:31

of my military career and starting

to step into who I am as a CEO, a

14

: 00:01:37

fiercified creative and consultant.

15

: 00:01:39

So season three, we calling this

big girl business, y'all our big boy

16

: 00:01:43

business, because in this season.

17

: 00:01:48

We are going to bring on experts to

help you raise your business and stop

18

: 00:01:53

hustling your way through it by yourself.

19

: 00:01:56

Hustle culture is dead.

20

: 00:01:58

Please get rid of it.

21

: 00:01:59

It's old, it's played out.

22

: 00:02:01

Throughout season three, we want

to invite you to embrace becoming

23

: 00:02:07

that thought leader and not.

24

: 00:02:09

That service provider of your business.

25

: 00:02:13

You cannot step into your big girl, big

boy business being the CFO, the CMO,

26

: 00:02:18

the CWO, the CTO, you can't do that.

27

: 00:02:23

It's unsustainable and it

doesn't make any sense.

28

: 00:02:27

In season three, you will hear from

some of my favorite entrepreneurs and

29

: 00:02:32

they are going to give you all the

gems, y'all, you will hear from

30

: 00:02:38

entrepreneurs that will talk to you about

your mindset as a trailblazer that's

31

: 00:02:44

fighting for equity and shifting from

running your business like a solopreneur

32

: 00:02:49

or running your business as an employee.

33

: 00:02:52

To being the CEO of the business

that you are building and

34

: 00:02:56

your destiny and your purpose.

35

: 00:02:58

You will hear from, , a marketing genius.

36

: 00:03:02

Who's going to talk to you about

Facebook ads and looking at the

37

: 00:03:05

numbers and looking at the data.

38

: 00:03:07

And when I say I love me some good,

sexy data talk, I am not lying because

39

: 00:03:11

that data is what gets you visible.

40

: 00:03:14

Knowing what's going on, not only

in your website, but also in your

41

: 00:03:17

marketing efforts helps you to get paid.

42

: 00:03:21

Okay, knowing your numbers helps you to

generate more revenue So what people

43

: 00:03:28

actually do is you spend a lot of

time looking at you spend time looking

44

: 00:03:31

at your numbers in your bank Account

right seeing what's going in and what's

45

: 00:03:34

going out and throughout season three.

46

: 00:03:36

You're gonna see a Common trend of me

showing you and talking to you about

47

: 00:03:40

looking at that data and looking at

the numbers of your website because

48

: 00:03:44

just creating And just making updates

to your site without a strategic

49

: 00:03:48

plan is a waste of your time and

it's a waste of your designer's time.

50

: 00:03:52

I'm going to be honest and wasting

time is ultimately wasting money.

51

: 00:03:56

Having a big girl business is about

creating sustainable marketing,

52

: 00:04:02

sustainable revenue, creating

automations, creating the space

53

: 00:04:08

for you to be able to be a CEO and

not having to do all the things.

54

: 00:04:14

As you listen to this season, I want

you to take note, take accountability.

55

: 00:04:20

Of what you're doing in your

business that you shouldn't be doing.

56

: 00:04:23

Look at your numbers on your website.

57

: 00:04:25

Are people even going to it?

58

: 00:04:27

If they're not, then what are

you going to do strategically?

59

: 00:04:30

Or who are you going to hire?

60

: 00:04:31

Because at this point you should

not be doing all the things.

61

: 00:04:34

Who are you going to hire to help you

make strategic moves on your website?

62

: 00:04:39

That's one of the things that we offer

here, Fears Defy Creative and Consulting.

63

: 00:04:44

We offer you.

64

: 00:04:46

VIP consulting strategies to help

you create a 90 day plan to get your

65

: 00:04:53

website in front of the right people.

66

: 00:04:55

And if you're not, if you're like,

, look, Lindsay, you can give me a

67

: 00:04:58

plan, but I'm not going to execute it.

68

: 00:05:00

That's why we offer maintenance packages

so we can strategize and also implement

69

: 00:05:04

for you because we're running these big

girl and these big boy businesses and

70

: 00:05:08

, we don't need you doing all the things.

71

: 00:05:10

At my job, , I'm in charge

of my organization, my

72

: 00:05:12

branch of the organization.

73

: 00:05:14

And I picked up the broom

and started sweeping.

74

: 00:05:18

Yes, I did.

75

: 00:05:19

I picked up the broom and started

sweeping and if you know me, and if

76

: 00:05:22

you know anything about my military

career, people would say at this

77

: 00:05:26

point, sweeping is beneath me.

78

: 00:05:28

But I didn't.

79

: 00:05:30

Because I'm a team player.

80

: 00:05:31

But you know what the

people on my team did?

81

: 00:05:33

Because I am the leader

of the organization?

82

: 00:05:36

They told me to put that broom down

because that's not what I should be doing.

83

: 00:05:40

Put the broom down.

84

: 00:05:41

I got more important shit to be

doing than sweeping this floor.

85

: 00:05:45

Is what they told me.

86

: 00:05:46

So me, as your friendly neighborhood C W

O is telling you Get out that web, get out

87

: 00:05:55

that WordPress page, stop designing that

shit because you got better things to do.

88

: 00:06:00

That's not where you're supposed to be

right now that we're right now that we're

89

: 00:06:04

doing big girl and big boy business.

90

: 00:06:07

someone to do it.

91

: 00:06:09

Same with marketing, same with running

ads, same with creating your own

92

: 00:06:14

branding, same with writing your own copy.

93

: 00:06:16

You're going to hear from some great,

amazing entrepreneurs that's going

94

: 00:06:22

to drop you all the gems on how to

do those things, and how they can

95

: 00:06:26

help you do those things better as

you navigate through becoming that

96

: 00:06:31

big girl, that big boy business.

97

: 00:06:34

We're not playing small anymore.

98

: 00:06:36

We did all of that through

season one and season two.

99

: 00:06:39

We played small.

100

: 00:06:39

I held your hand I showed you what to

do as if you were doing it yourself.

101

: 00:06:44

Now, we're not doing that.

102

: 00:06:45

No more DIYs It's time to get your time.

103

: 00:06:50

Reclaim your time like Auntie Maxine.

104

: 00:06:52

That's what this season is about.

105

: 00:06:54

As always, I am excited

about these seasons.

106

: 00:06:58

I am really excited about season three

and I know I say that every season But

107

: 00:07:02

take accountability to what of what you're

doing right at this moment and what you're

108

: 00:07:06

doing in your business And what it's time

to delegate out buckle up y'all get ready

109

: 00:07:11

because this season is gonna be hot I hope

y'all are hype because I am and I will see

110

: 00:07:16

you in episode two Of more than a brand

when I dig into how trends come and go but

111

: 00:07:24

foundations stay forever See you next time