Breaking Free from Cookie Cutter Brands

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Hello?

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Hello.

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Hello, and welcome to episode three.

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I am so excited that you've made it this far, and I am thrilled that

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we are episode three y'all you're halfway there through this season.

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Now I wanted to discuss today that.

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You need a brand.

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Let's just get that little thought out of your head.

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What happens is most businesses when it's time to make cuts, when it's

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time to figure out what you can do without people automatically think I

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don't need this visual pretty stuff, but I'm here to tell you that you

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do so having your brand crafting.

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To where it represents you authentically is positioning you to be in those

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spaces that need you most remember.

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Big companies like to do business with people who know what they're talking

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about and the only way to impact the diversity equity and inclusion in the

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corporate workspace is making sure that you can get your foot in the door.

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That's the only way to make the impact that we're trying to make.

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Now one thing that people like to also think, because we're getting rid of all

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of these myths, we're saying no more cookie cutter, no more showing up as

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what has been perceived as professional is about showing up as yourself.

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Now, a lot of times people say, well, if I'm going to be professional,

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then I need to be buttoned up and in like black and white, no color.

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professional domain.

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Yeah.

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Yes, there are some brands, there are some companies and organizations that

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has a brand boys that aligns with that more minimalistic look and approach, but

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that doesn't make them more professional.

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Then the person that has more color, I had a client whose brand is so full of color.

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It is colorful and she is closing 90 K plus deals with

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corporations and the DEI space.

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You know why this, because her messaging and her voice and her

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colors and everything is aligned and is representing her authentically.

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So when she gets on these calls with these corporations that she's working

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with, they know what to expect.

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They expect someone that's full of life.

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They expect someone who's smart, intelligent.

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Bold in knows what she wants to go after, because her brand is aligned with what she

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stands for, what her business stands for.

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And therefore she's able to accomplish the mission of making

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sure that wellness and diversity and inclusion is incorporated into the

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culture of these corporate spaces.

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Now I want to dive a little bit into phase one of our process.

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Our framework has three phases.

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And if you listen to episode two, I briefly went over them.

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But that first phase, uh, removing the facade is where we really get down to that

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nitty gritty of finding your brand voice is where we make sure that your values

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and your voice are align with who you are.

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So when it's time for you to send that proposal up to their corporation, they

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know exactly what they're getting.

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They know exactly what they're paying for.

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When you're in phase one of our process, we are going to do some.

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Important background, work on your competitors, how you stand out your

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story, because your story and the story of your brand will be the reason that

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someone chooses you over someone else.

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Let me give you an example.

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When I first started out, I would not talk about my military experience.

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I would not even mention that I'm in the military.

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If I went live during lunch, I'm changing clothes before I went live on camera.

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So people would not know that that was my job.

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Why because I felt like I needed to hide it.

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I felt like it wasn't important to my story.

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Fast forward to when I became more aligned in my business and my brand and more

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comfortable and confident in my story, I started attracting people because of the

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sheer fact that I was in the military.

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That's what helped me get chosen over someone else because military people

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have the reputation of being on time being punctual, making sure the T's

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are across and the I's are dotted.

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And if I had not shared that part of my story, I wouldn't have reached

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a clients that I was able to reach.

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We as a society, as America have been shown that the epitome of

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success for years and years and years has been a cis-gender white male.

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I'm here to tell you that that does not have to continue to be the case

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showing up authentically and redefining what success looks like allows you

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to sashay into that boardroom into that meeting, drop that proposal off.

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And when that corporate client, this is why this work is.

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This is why it's important for you to be authentic because you

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are demanding the space for people to be able to be authentic in

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their work and their workplace.

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You are demanding a change.

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You are demanding for people to be seen for who they are.

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So why would you hide behind some cookie cutter brand that

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doesn't represent who you are?

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While you're fighting for that change for someone else just doesn't even

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make sense, make it makes sense.

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Now I said previously the professional does not mean boring.

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Let me say it again for the people in the back for a professional does

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not mean you have to be boring.

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If you have a brand that is.

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Well put together pops of color.

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You look well put together, you are professional.

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And when I say, well, put together doesn't mean your hair has to be straight.

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It doesn't mean that you have to hide your accent.

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It just means that you got your stuff together and you were showing

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up as yourself and you are providing a transformation that people need.

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That's all that means.

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Think about LinkedIn.

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LinkedIn is the uphill dummy of a professional space.

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LinkedIn has always been the place where you go to create

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your little online resume, and then you get a job and that's it.

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If you look at LinkedIn's branding now, and the way that they're

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transforming, they are now redefining what the workplace looks like.

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Look at their commercial.

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Have you seen their recent.

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They have people working from home, they have the slogan is this is my profession.

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This is how I work.

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This is what it means to be a professional.

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They are redefining all that.

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So why can't you, why can't you and your company redefine what success

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looks like so that you're able to jump into that corporate space and

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change the world for somebody else.

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Is bigger than you.

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So when you're starting to rebrand and you're thinking about rebranding,

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don't you go pick up the cookie cutter.

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Rebranding is about becoming who you are meant to be.

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And it is about making sure that your business is aligned authentically

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with what you represent and who you are, because nobody wants you.

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So run up in their corporation, talking about, make some space

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for some authenticity when you're not being authentic to yourself.

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I get so passionate about this.

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Alright, you guys, so that's all I have for this one.

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No more cookie cutter brands.

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And yes, you do need a brand and Canva will not take you to the

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next level that you want to be at.

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You have to hire some help and you have to be able to be vulnerable

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enough to show up as yourself.

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That's it for now.