Creating a Strong Brand: The Role of a Website

Lindsay Tramel-Jones: 00:00:31

Hello?

Lindsay Tramel-Jones: 00:00:31

Hello.

Lindsay Tramel-Jones: 00:00:32

Hello, and welcome to episode four.

Lindsay Tramel-Jones: 00:00:36

Where is your website?

Lindsay Tramel-Jones: 00:00:37

SS, let let's, let's break this down because one thing I cannot bear them is

Lindsay Tramel-Jones: 00:00:47

trying to step into a corporate space charging your high ticket service.

Lindsay Tramel-Jones: 00:00:53

And when I say high ticket, I mean 10 K and up.

Lindsay Tramel-Jones: 00:00:59

Hey, you don't have a website.

Lindsay Tramel-Jones: 00:01:01

So let's break this down.

Lindsay Tramel-Jones: 00:01:03

You know, I'm always, I'm going to break it down.

Lindsay Tramel-Jones: 00:01:05

I'm going to snatch some edges.

Lindsay Tramel-Jones: 00:01:07

Somebody's going to wait a hand and going to say church.

Lindsay Tramel-Jones: 00:01:09

It's all good, but we've got to make sure you understand why you need a

Lindsay Tramel-Jones: 00:01:13

website because some of y'all are out there thinking, well, I don't need it.

Lindsay Tramel-Jones: 00:01:18

I'm gonna keep selling off my Google document.

Lindsay Tramel-Jones: 00:01:20

No you not.

Lindsay Tramel-Jones: 00:01:23

You can sell off your Google document.

Lindsay Tramel-Jones: 00:01:26

Because when you're stepping into corporate spaces,

Lindsay Tramel-Jones: 00:01:32

they want to look you up.

Lindsay Tramel-Jones: 00:01:34

When you had a nine to five, or if you still have a nine to five, do you

Lindsay Tramel-Jones: 00:01:37

think people did not Google your name?

Lindsay Tramel-Jones: 00:01:41

They did.

Lindsay Tramel-Jones: 00:01:43

And when you're stepping into these corporate spaces and

Lindsay Tramel-Jones: 00:01:45

they're about to spend money

Lindsay Tramel-Jones: 00:01:47

to help you diversify their culture and making more of an equitable space.

Lindsay Tramel-Jones: 00:01:52

They're going to Google to make sure you're legit.

Lindsay Tramel-Jones: 00:01:56

So just having a Google document, that ain't enough.

Lindsay Tramel-Jones: 00:01:59

That's not going to get you where you want to go.

Lindsay Tramel-Jones: 00:02:03

You also need a website because it's a 24 7 employee.

Lindsay Tramel-Jones: 00:02:12

We are in an age where people believe that you can just sell off of Instagram and

Lindsay Tramel-Jones: 00:02:18

you can sell off a Facebook and be done.

Lindsay Tramel-Jones: 00:02:21

Y'all remember when Facebook and Instagram went down and everybody was freaking out.

Lindsay Tramel-Jones: 00:02:26

I remember that.

Lindsay Tramel-Jones: 00:02:28

Um, imagine Instagram and Facebook going down are Instagram

Lindsay Tramel-Jones: 00:02:31

and Facebook just going away.

Lindsay Tramel-Jones: 00:02:33

And you have no piece of the internet.

Lindsay Tramel-Jones: 00:02:38

You don't have a little piece that you own.

Lindsay Tramel-Jones: 00:02:41

How is your business going to run having a website takes

Lindsay Tramel-Jones: 00:02:45

you from a local to a global.

Lindsay Tramel-Jones: 00:02:48

Business because you are allowing and giving people access to

Lindsay Tramel-Jones: 00:02:53

find you in different spaces.

Lindsay Tramel-Jones: 00:02:57

Now, social media, it does have its place.

Lindsay Tramel-Jones: 00:03:00

Social media should be where you're being social and driving people to

Lindsay Tramel-Jones: 00:03:04

that website so that you are able to be hired for the services that you offer.

Lindsay Tramel-Jones: 00:03:13

A lot of times, we like to think that, well, let me create this website on Canva.

Lindsay Tramel-Jones: 00:03:17

And I know y'all probably think, is she always talking about Canva

Lindsay Tramel-Jones: 00:03:20

and I am, and I love Canva, but CAMBA is not for everything.

Lindsay Tramel-Jones: 00:03:27

I know CAMBA has the option to do a website.

Lindsay Tramel-Jones: 00:03:31

And although is convenient.

Lindsay Tramel-Jones: 00:03:35

That website you create on CAMBA one, you can't.

Lindsay Tramel-Jones: 00:03:39

Once it's published is published to whatever size you make it.

Lindsay Tramel-Jones: 00:03:46

If you create it to be viewed on the desktop, once it's viewed on the cell

Lindsay Tramel-Jones: 00:03:51

phone, it has a resize it, so is it really a website or just a glorified PDF?

Lindsay Tramel-Jones: 00:03:56

Think about that.

Lindsay Tramel-Jones: 00:03:57

Even when a PDF, it will change on your phone.

Lindsay Tramel-Jones: 00:04:00

So as you are sitting here, like I got a website, I don't really need that.

Lindsay Tramel-Jones: 00:04:05

I got, Facebook.

Lindsay Tramel-Jones: 00:04:06

I got an Instagram.

Lindsay Tramel-Jones: 00:04:08

You're wrong.

Lindsay Tramel-Jones: 00:04:09

Get ad wrong.

Lindsay Tramel-Jones: 00:04:11

And your website is also important because it gives you data.

Lindsay Tramel-Jones: 00:04:17

You could put so many analytical tools and the back end of your website, you

Lindsay Tramel-Jones: 00:04:22

can see where people are visiting from.

Lindsay Tramel-Jones: 00:04:24

You can see when, how long they stayed on your page.

Lindsay Tramel-Jones: 00:04:28

You can get recordings of how they navigate it through your website.

Lindsay Tramel-Jones: 00:04:33

And we do this at organized cast design company.

Lindsay Tramel-Jones: 00:04:38

This is one of the things that we put on your website, so

Lindsay Tramel-Jones: 00:04:41

that, that analytical data.

Lindsay Tramel-Jones: 00:04:43

Is there for you to view the analytical data can tell you what you need to do.

Lindsay Tramel-Jones: 00:04:47

It can tell you if that webinar you did is working to get you

Lindsay Tramel-Jones: 00:04:52

more visits, or maybe that blog post is getting you more organic.

Lindsay Tramel-Jones: 00:04:57

Traffic to your website, or maybe that color of that

Lindsay Tramel-Jones: 00:05:00

button just isn't resonating.

Lindsay Tramel-Jones: 00:05:04

Having a website goes deeper than what I just need a place to sell things.

Lindsay Tramel-Jones: 00:05:10

Hadn't website gives you feedback on what you're doing.

Lindsay Tramel-Jones: 00:05:12

Good.

Lindsay Tramel-Jones: 00:05:13

It gives you feedback on what you can improve on.

Lindsay Tramel-Jones: 00:05:16

It gives you feedback on what kind of people you're actually

Lindsay Tramel-Jones: 00:05:18

attracting when you think you may be attracting one type of person.

Lindsay Tramel-Jones: 00:05:21

But in reality, you're not.

Lindsay Tramel-Jones: 00:05:24

Because men lie, women lie, but numbers don't lie.

Lindsay Tramel-Jones: 00:05:30

There was a study that stated that 46% of all website visitors,

Lindsay Tramel-Jones: 00:05:41

judge your credibility on how well designed it is 46%.

Lindsay Tramel-Jones: 00:05:48

That's almost half of your visits.

Lindsay Tramel-Jones: 00:05:51

So think about it like this.

Lindsay Tramel-Jones: 00:05:53

If you have a website and is half way put together somebody, roughly

Lindsay Tramel-Jones: 00:06:01

half of the people that visit it.

Lindsay Tramel-Jones: 00:06:04

And if it's roughly put together, they don't think that you're credible these

Lindsay Tramel-Jones: 00:06:10

companies and these corporations that you're hoping to jump into their space.

Lindsay Tramel-Jones: 00:06:14

So did you can make the world better.

Lindsay Tramel-Jones: 00:06:17

For that little girl down the street or the gay Hispanic guy that wants

Lindsay Tramel-Jones: 00:06:25

a job at this corporation, all this work that you're doing, you won't be

Lindsay Tramel-Jones: 00:06:30

able to do it because people are going to your website and they're thinking

Lindsay Tramel-Jones: 00:06:33

you're not credible point blank.

Lindsay Tramel-Jones: 00:06:36

The N period.

Lindsay Tramel-Jones: 00:06:39

So when you're just like, well, I'm just going to sell from the

Lindsay Tramel-Jones: 00:06:41

school with document, or I'm just gonna halfway do this website.

Lindsay Tramel-Jones: 00:06:45

My links don't work, or you just say, I'm going to do it on Canva.

Lindsay Tramel-Jones: 00:06:51

You are doing yourself a disservice.

Lindsay Tramel-Jones: 00:06:54

You are doing those people that you are trying to make space for

Lindsay Tramel-Jones: 00:06:57

these people that you are fighting so hard to be accepted in the corporate

Lindsay Tramel-Jones: 00:07:01

spaces for you are doing them a disservice by not having your website

Lindsay Tramel-Jones: 00:07:08

together by not having a website at all.

Lindsay Tramel-Jones: 00:07:11

And just thinking that a Google document is all you need a website

Lindsay Tramel-Jones: 00:07:14

is important to your brand because that w credibility that it gives.

Lindsay Tramel-Jones: 00:07:20

Your website makes you legitimate.

Lindsay Tramel-Jones: 00:07:24

Is that legitimacy piece is that piece of being seen as an expert in your

Lindsay Tramel-Jones: 00:07:31

field and being seen as a professional, we already know you professional

Lindsay Tramel-Jones: 00:07:36

blue, and that's all good and dandy, but people need to see something it's

Lindsay Tramel-Jones: 00:07:39

just like having to turn in a resume.

Lindsay Tramel-Jones: 00:07:43

Or it's just like having to go through an interview process.

Lindsay Tramel-Jones: 00:07:47

People like to know who they're working with and that website

Lindsay Tramel-Jones: 00:07:52

helps them figure it out.

Lindsay Tramel-Jones: 00:07:54

That website help solidify your brand.

Lindsay Tramel-Jones: 00:07:59

And then also make sure that the things that you're talking about on social media.

Lindsay Tramel-Jones: 00:08:05

And the things that's on your website, all that stuff is align.

Lindsay Tramel-Jones: 00:08:09

You can't be on social media.

Lindsay Tramel-Jones: 00:08:14

And the last thing you did about diversity equity inclusion is post

Lindsay Tramel-Jones: 00:08:19

that black box and then turn around.

Lindsay Tramel-Jones: 00:08:24

On your website.

Lindsay Tramel-Jones: 00:08:26

And you're talking about all these other initiatives that you have, there has

Lindsay Tramel-Jones: 00:08:31

to be consistency across your brand.

Lindsay Tramel-Jones: 00:08:34

And your website is a piece of that consistency.

Lindsay Tramel-Jones: 00:08:39

If you're relying on social media alone, and you are halfway doing it

Lindsay Tramel-Jones: 00:08:45

and halfway the one that without a website, You're not going to get to

Lindsay Tramel-Jones: 00:08:50

those levels where you're landing those corporations, because they can't who you

Lindsay Tramel-Jones: 00:08:58

are and what you say that you're doing.

Lindsay Tramel-Jones: 00:09:02

So as you navigate through these episodes and you're thinking,

Lindsay Tramel-Jones: 00:09:08

whoa, okay, maybe I need a brand, but I don't need that website.

Lindsay Tramel-Jones: 00:09:15

Websites are an investment and they are websites are a continuous effort just

Lindsay Tramel-Jones: 00:09:24

like you improve yourself and improve your offerings and you get better over time.

Lindsay Tramel-Jones: 00:09:32

Your website is a continuous effort to keep improving.

Lindsay Tramel-Jones: 00:09:36

See what's working.

Lindsay Tramel-Jones: 00:09:37

See what's not working.

Lindsay Tramel-Jones: 00:09:40

And.

Lindsay Tramel-Jones: 00:09:42

Make it better so that as you grow, it grows, it's not a one.

Lindsay Tramel-Jones: 00:09:49

And done.

Lindsay Tramel-Jones: 00:09:50

I got my website I'm done is not, is not a one and done it is something

Lindsay Tramel-Jones: 00:09:56

that you have to pour into and make sure when you make that choice to get a

Lindsay Tramel-Jones: 00:10:04

website, which you need to make a choice.

Lindsay Tramel-Jones: 00:10:08

That you are aware that it is going to take one.

Lindsay Tramel-Jones: 00:10:13

Sometimes I have it done.

Lindsay Tramel-Jones: 00:10:14

Right.

Lindsay Tramel-Jones: 00:10:15

But to some time for you to be able to continuously improve it so that it

Lindsay Tramel-Jones: 00:10:25

improves your credibility and improves your legitimacy, it improves your.

Lindsay Tramel-Jones: 00:10:34

Customer or a client journey.

Lindsay Tramel-Jones: 00:10:38

It is about improving your 24 7 employee and making sure that it is working

Lindsay Tramel-Jones: 00:10:47

to help you and not against you.

Lindsay Tramel-Jones: 00:10:50

That's why it's not a one and done, but that's why you also

Lindsay Tramel-Jones: 00:10:54

need one because it's 24 7.

Lindsay Tramel-Jones: 00:10:57

It's working for you while you sleep.

Lindsay Tramel-Jones: 00:11:00

And.

Lindsay Tramel-Jones: 00:11:01

You want that employee does working all the time to be on

Lindsay Tramel-Jones: 00:11:04

the be as good as it can get.

Lindsay Tramel-Jones: 00:11:09

Now, that's all I have for you guys today.

Lindsay Tramel-Jones: 00:11:11

And remember, as we navigate through these episodes, start thinking about.

Lindsay Tramel-Jones: 00:11:17

Your mission, your mission, and why is more than just a brand is

Lindsay Tramel-Jones: 00:11:24

more than just some pretty colors.

Lindsay Tramel-Jones: 00:11:26

And a website is about making sure that we create those diverse and

Lindsay Tramel-Jones: 00:11:31

equitable spaces in the workplace.

Lindsay Tramel-Jones: 00:11:34

And the only way to do that is making sure you take care of your brain.

Lindsay Tramel-Jones: 00:11:39

And your brand is more than those pretty things.